Posts tagged with ‘the response process’

  • Some Tips For Doing Event Surveys

    By jessicabroome on April 1, 2014
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    I’m on my way back from Portland, where I spent two days at a fantastic conference of independent workers: freelancers, entrepreneurs, and other intrepid souls like myself. Like most conferences, there were a lot of logistics: multiple sessions at once, a space that spanned several blocks, and the basic needs of 400+ attendees. I’m always amazed at people who can pull off […]
  • The Response Process, Part 5: Reporting

    By jessicabroome on July 1, 2013
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    Welcome to the 5th and final segment of the response process model: reporting.   Encode –> Comprehend –> Retrieve –> Map –> Report Imagine a respondent has gone through the first four steps: they know about the event in question, understand what is being asked, remember their answer, and know where to put it.  All they have to do is report their answer accurately. But […]
  • The Response Process, Part 4: Mapping

    By jessicabroome on June 24, 2013
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    Welcome to part 4 of the response process model: mapping.   Encode –> Comprehend –> Retrieve –> Map –> Report A respondent could understand your question (and remember the answer), but not be able to place their response in any of the categories available to them. My favorite example of mapping difficulties came when I worked administering a survey to drug addicts about their use.  For each drug they […]
  • The Response Process, Part 3: Retrieval

    By jessicabroome on June 10, 2013
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    This is the third post in my series of real life examples of the response process model in action.   Encode –>Comprehend –> Retrieve –> Map –> Report If respondents know what happened and understand what is being asked of them, you’re already on the right track. This brings us to stage 3: Retrieval. Respondents have to remember their experience in order to accurately answer a question. Ideally, […]
  • The Response Process, part 1: Encoding (or If I Don’t Know, I Can’t Answer)

    By jessicabroome on May 21, 2013
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    I’m trying to keep this blog as practical and non-academic as possible, but one thing I learned at school that I still apply in every questionnaire I write was the Response Process Model, developed by Tourangeau, Rips, and Rasinski:   Encode –> Comprehend –> Retrieve –> Map –> Report Each of these phases is critical to getting quality data, so today I’m kicking off a 5-part series […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography