Posts tagged with ‘survey design’

  • Happy Holiday’s?

    By jessicabroome on December 19, 2016
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    It’s that time of year again. My inbox is full of holiday greetings from every research vendor who has me on their mailing list. I know it’s the thought that counts, but really these greetings are pretty easy to ignore. In fact, the only one that really stood out was one I got last week, with the subject line “Happy […]
  • More on the Respondent Experience: 3 Pillars of Respondent-Researcher Relationships

    By jessicabroome on July 5, 2016
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    Last month I presented at IIeX for the first time along with my friend and colleague Kerry Hecht Labsuirs of Recollective. She gives a great overview of our research on the respondent experience here, and I want to drill down into what we see as three pillars of the respondent-researcher relationship. Kerry points out, “Ultimately, it comes down to respect, […]
  • Fun Times in the “Academia Nut”

    By jessicabroome on July 25, 2014
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    I’ve been teaching Questionnaire Design at the University of Michigan’s Summer Institute in Survey Research Techniques, and I’m finding it hugely fun for a few reasons: 1. My students are fantastic. The Summer Institute is always an eclectic bunch. There are a lot of PhD students from other departments (public health, education, sociology…) who are using surveys as part of […]
  • Annie Hall and the Dangers of Vague Quantifiers

    By jessicabroome on July 22, 2013
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    I love this scene from Annie Hall, where Annie and Alvin are telling their respective therapists how often they have sex. Alvin: Hardly ever. Maybe three times a week. Annie: Constantly. I’d say three times a week. I always encourage clients to watch this clip when they want to ask questions about frequency.  Too often, people want to use vague quantifiers like often, sometimes, occasionally, and […]
  • Thoughts on the “Dual Purpose” DC Metro Survey

    By jessicabroome on July 9, 2013
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    A friend just pointed me to this article on a Washington Post survey of local issues in my hometown of Washington, D.C.  Seems there’s a little hullaballoo about the framing of the survey results—namely, that 71% of DC area residents rate the problematic Metro subway system as “excellent” or “good.”  As someone who regularly does surveys for public relations (and a former Metro commuter), […]
  • The Response Process, Part 5: Reporting

    By jessicabroome on July 1, 2013
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    Welcome to the 5th and final segment of the response process model: reporting.   Encode –> Comprehend –> Retrieve –> Map –> Report Imagine a respondent has gone through the first four steps: they know about the event in question, understand what is being asked, remember their answer, and know where to put it.  All they have to do is report their answer accurately. But […]
  • The Response Process, Part 4: Mapping

    By jessicabroome on June 24, 2013
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    Welcome to part 4 of the response process model: mapping.   Encode –> Comprehend –> Retrieve –> Map –> Report A respondent could understand your question (and remember the answer), but not be able to place their response in any of the categories available to them. My favorite example of mapping difficulties came when I worked administering a survey to drug addicts about their use.  For each drug they […]
  • The Response Process, Part 3: Retrieval

    By jessicabroome on June 10, 2013
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    This is the third post in my series of real life examples of the response process model in action.   Encode –>Comprehend –> Retrieve –> Map –> Report If respondents know what happened and understand what is being asked of them, you’re already on the right track. This brings us to stage 3: Retrieval. Respondents have to remember their experience in order to accurately answer a question. Ideally, […]
  • The Response Process, part 1: Encoding (or If I Don’t Know, I Can’t Answer)

    By jessicabroome on May 21, 2013
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    I’m trying to keep this blog as practical and non-academic as possible, but one thing I learned at school that I still apply in every questionnaire I write was the Response Process Model, developed by Tourangeau, Rips, and Rasinski:   Encode –> Comprehend –> Retrieve –> Map –> Report Each of these phases is critical to getting quality data, so today I’m kicking off a 5-part series […]
  • Test the Water Before you Jump: The Importance of Pre-testing

    By jessicabroome on May 3, 2013
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    I’m always surprised (and frankly, a little alarmed) when clients don’t want to pre-test a questionnaire. This strikes me as a little bit like launching an ad campaign without testing the content. Maybe scarier: you could make all kinds of decisions based on data that came from questions that your respondents didn’t understand or couldn’t answer. Pre-testing can take many forms, but […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography