Posts tagged with ‘respondents are people’

  • Dispatch from the Road: In-home Ethnographies in Kansas City

    By jessicabroome on March 8, 2017
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    It’s been a busy few weeks, including a mid-winter trip to America’s heartland! I had never been to Kansas City before, so when I was approached by a food company who wanted to get to know their core consumer (midwest moms aged 25-39) better, I jumped at the chance. I spent two days going into people’s homes all over the […]
  • A Heartbreaking Reminder that Respondents are Real People

    By jessicabroome on January 17, 2017
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    Ever since our presentation on the Respondent Experience at CASRO last year, one response has really stayed with me. We asked people what makes a survey experience BAD, and while a lot of people complained about design issues like long grids, repetitive questions, and spelling/grammar mistakes, one woman wrote a gut-wrenching response about the survey recruitment process: “It would be […]
  • More on the Respondent Experience: 3 Pillars of Respondent-Researcher Relationships

    By jessicabroome on July 5, 2016
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    Last month I presented at IIeX for the first time along with my friend and colleague Kerry Hecht Labsuirs of Recollective. She gives a great overview of our research on the respondent experience here, and I want to drill down into what we see as three pillars of the respondent-researcher relationship. Kerry points out, “Ultimately, it comes down to respect, […]
  • The Top 10 Moments In My Research Career

    By jessicabroome on May 9, 2014
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    David Letterman is on his way out, but in his honor, here’s a top 10 list. 1. Getting locked in a strange Indian family’s bathroom after an in-home interview. The respondent had to let me out! 2. Being told by a respondent in Shawangunk Maximum Security prison that I had some “funky, Frankenstein-looking shoes.” 3. Passing out during focus groups the day after running the New […]
  • An Early Learning Experience: Addiction Interviewing

    By jessicabroome on April 10, 2014
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    A few weeks ago I wrote about one of my early jobs, interviewing inmates in maximum security prisons. I loved interviewing, but it was only part of what I did at that job; there were lots of days of data analysis that bored me to tears. So I took a new job working as an interviewer on an evaluation of two […]
  • Four Ways Research is Just Like Mardi Gras

    By jessicabroome on March 10, 2014
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    I moved to New Orleans last year, and I’ve just survived my first Mardi Gras! (That’s me on Mardi Gras day.) If you’ve never experienced it, Mardi Gras is a weeks-long celebration featuring parties, costumes, and huge, elaborate parades, where onlookers clamor for beads, cups, and other goodies thrown by riders. I also managed to catch some surprising parallels between […]
  • How Travel is Making me a Better Researcher

    By jessicabroome on August 18, 2013
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    I’ve written before about my mobile life, where I spend a few months in a place before moving on.  I’m lucky to have the technology to be able to service my clients from anywhere on the globe (and to have clients who recognize that my work is the same if I’m in New Orleans, Santo Domingo, or Bangkok). Lately I’ve been […]
  • My Research Wish List– part 2

    By jessicabroome on August 5, 2013
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    Last week I shared the beginning of my research wish list, mostly focusing on types of clients I’d like to have.  I want to continue the list this week with a list of methodologies I’d like to work in more. 1.  In-person focus groups: I’m a focus group moderator and a proud member of the Qualitative Research Consultants Association, and at every event […]
  • Respondents are not Just Rows in a Dataset

    By jessicabroome on February 18, 2013
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    After qualitative research, my clients often ask questions like “What were the key take-aways from respondents in this market?” This is what they’re concerned about, and rightfully so; it’s their job. But I try to remember that, just like my clients are more than their jobs, our respondents are more than just respondents: they’re people with lives and families and […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography