Posts tagged with ‘research’

  • A Better Way to Deliver?

    By jessicabroome on June 14, 2017
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    Have you jumped on the subscription box bandwagon? Blue Apron, Stitch Fix, and Birch Box are some of the big names, but there are TONS more. I get half a dozen of them and I’m completely obsessed! So much so, in fact, that I went to the Subscription Summit this month and then wrote this light paper to help the […]
  • How San Diego’s Weather is Just Like Research

    By jessicabroome on January 18, 2016
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    I got to San Diego at the beginning of January for a 2-month stay. I was expecting sunshine and warm days at the beach. Instead, I was welcomed by El Niño and a lot of scenes like this. After a long drought, most of the locals were pretty relieved to see some rain, so I adjusted and made the best […]
  • Improv Comedy and Research

    By jessicabroome on November 2, 2015
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    Improv comedy and research might seem like strange bedfellows, but more and more I’ve seen the two collide. The main takeaway from my work on telephone survey introductions was that being responsive to a potential respondent on the phone is the best thing an interviewer can do to improve their chances of getting that person to complete the survey. Sometimes responsiveness means answering […]
  • My Latest Challenge: Working in Native Country

    By jessicabroome on August 13, 2015
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      Anyone who has spent ten minutes with me in the past few months knows that I’ve been consumed by my latest client: a Native American tribe in North Carolina. Like roughly 250 other federally recognized tribes in the US, they have a casino on their land, and the revenues from the casino serve both as income for the tribe […]
  • A Research Riddle

    By jessicabroome on August 5, 2015
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    Here’s a riddle for you on this August morning. What do these two people have in common? Jill is the CEO of a small but growing company that makes buckets. She’s a smart business person, so she’s always trying to make informed decisions rather than just going with her gut. Jill needs to know how consumers use her buckets, what […]
  • Who I’ve Been Helping this Quarter

    By jessicabroome on July 14, 2015
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    I like to think of myself as a giver: I’m giving my clients information they didn’t have before, information they can use to make smarter decisions. Here are a few ways I’ve used research to help client make well-informed decisions lately: A law firm working on a class action suit against a bank wanted to know how many hours of unpaid overtime […]
  • Make Yourself Look Even Smarter to your Clients

    By jessicabroome on August 20, 2014
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    After a fun summer of teaching Questionnaire Design at the University of Michigan, I’m on an education high and excited to get the word out about doing great research. I’ll be in New York the week of September 15th and would love to visit a PR agency or two to offer a 45-minute training on “Using Research in PR.” I’ve done […]
  • Kicking off Summer with Some Research for Ink

    By jessicabroome on May 28, 2014
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    Summer is my favorite season, and I’m always happy when Memorial Day kicks it off. To start my summer off even better, this year my Red Cross client got some great media pick-up from an omnibus study I worked on for them. An omnibus is a “shared cost” survey, where clients can add between 3 and 15 questions on any topic. They […]
  • An Early Learning Experience: Addiction Interviewing

    By jessicabroome on April 10, 2014
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    A few weeks ago I wrote about one of my early jobs, interviewing inmates in maximum security prisons. I loved interviewing, but it was only part of what I did at that job; there were lots of days of data analysis that bored me to tears. So I took a new job working as an interviewer on an evaluation of two […]
  • Q1 Roundup: Progress Towards my 14 Goals

    By jessicabroome on March 21, 2014
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    I set 14 work goals for 2014. Here’s how I’m doing: Make more money than last year—and make money every month. So far, so good. Work for at least 5 existing clients. I did small projects for 2 existing clients this quarter, and have 2 others in the proposal stage. Get 5 new clients: at least 1 non-profit and 1 in New Orleans. I […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography