Posts tagged with ‘research tips’

  • More on the Respondent Experience: 3 Pillars of Respondent-Researcher Relationships

    By jessicabroome on July 5, 2016
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    Last month I presented at IIeX for the first time along with my friend and colleague Kerry Hecht Labsuirs of Recollective. She gives a great overview of our research on the respondent experience here, and I want to drill down into what we see as three pillars of the respondent-researcher relationship. Kerry points out, “Ultimately, it comes down to respect, […]
  • Make Yourself Look Even Smarter to your Clients

    By jessicabroome on August 20, 2014
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    After a fun summer of teaching Questionnaire Design at the University of Michigan, I’m on an education high and excited to get the word out about doing great research. I’ll be in New York the week of September 15th and would love to visit a PR agency or two to offer a 45-minute training on “Using Research in PR.” I’ve done […]
  • Research Wisdom from Maya Angelou

    By jessicabroome on June 2, 2014
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    Like many people, I was saddened by the passing of author Maya Angelou last week. After her death, I learned that she had once been a market research interviewer. In A Song Flung up From Heaven, Angelou recounts the lines she was expected to recite as her “doorstep introduction:” “Good morning, I am working for a company that wants to improve the […]
  • Some Tips For Doing Event Surveys

    By jessicabroome on April 1, 2014
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    I’m on my way back from Portland, where I spent two days at a fantastic conference of independent workers: freelancers, entrepreneurs, and other intrepid souls like myself. Like most conferences, there were a lot of logistics: multiple sessions at once, a space that spanned several blocks, and the basic needs of 400+ attendees. I’m always amazed at people who can pull off […]
  • How Travel is Making me a Better Researcher

    By jessicabroome on August 18, 2013
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    I’ve written before about my mobile life, where I spend a few months in a place before moving on.  I’m lucky to have the technology to be able to service my clients from anywhere on the globe (and to have clients who recognize that my work is the same if I’m in New Orleans, Santo Domingo, or Bangkok). Lately I’ve been […]
  • Annie Hall and the Dangers of Vague Quantifiers

    By jessicabroome on July 22, 2013
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    I love this scene from Annie Hall, where Annie and Alvin are telling their respective therapists how often they have sex. Alvin: Hardly ever. Maybe three times a week. Annie: Constantly. I’d say three times a week. I always encourage clients to watch this clip when they want to ask questions about frequency.  Too often, people want to use vague quantifiers like often, sometimes, occasionally, and […]
  • Thoughts on Mobile Surveys from a Mobile Researcher

    By jessicabroome on July 15, 2013
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    So far this year, I’ve worked from half a dozen US cities, as well as Mexico, Thailand, China, and, currently, the Dominican Republic.  As a location-independent researcher, I’m delighted by the ways technology allows me to combine work and travel.  I can invoice my clients from my phone anywhere I am using freshbooks.com (and receive checks via travelingmailbox.com), log into a client’s server […]
  • Thoughts on the “Dual Purpose” DC Metro Survey

    By jessicabroome on July 9, 2013
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    A friend just pointed me to this article on a Washington Post survey of local issues in my hometown of Washington, D.C.  Seems there’s a little hullaballoo about the framing of the survey results—namely, that 71% of DC area residents rate the problematic Metro subway system as “excellent” or “good.”  As someone who regularly does surveys for public relations (and a former Metro commuter), […]
  • The Response Process, Part 5: Reporting

    By jessicabroome on July 1, 2013
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    Welcome to the 5th and final segment of the response process model: reporting.   Encode –> Comprehend –> Retrieve –> Map –> Report Imagine a respondent has gone through the first four steps: they know about the event in question, understand what is being asked, remember their answer, and know where to put it.  All they have to do is report their answer accurately. But […]
  • The Response Process, Part 4: Mapping

    By jessicabroome on June 24, 2013
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    Welcome to part 4 of the response process model: mapping.   Encode –> Comprehend –> Retrieve –> Map –> Report A respondent could understand your question (and remember the answer), but not be able to place their response in any of the categories available to them. My favorite example of mapping difficulties came when I worked administering a survey to drug addicts about their use.  For each drug they […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography