Posts tagged with ‘online qualitative’

  • Getting People to Talk About Awkward Topics

    By jessicabroome on August 17, 2017
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    After a three-day conversation with 12 strangers about peeing in their pants, I can now safely say I will talk to anyone about anything. Let me back up. Last month, I got an email from a new client. She’s coming up with a new adult incontinence product (think Depends) and wanted to do some audience research with women under 65 […]
  • Online Qual is my Future!

    By jessicabroome on February 9, 2015
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    Last year, I went on a mission to do more qualitative work. I went to RIVA training, pitched myself as a moderator, and connected with tons of other “quallies” at the QRCA conference. One thing I heard a lot at the conference was, “I used to do a lot of in-person qual, but I switched to online because I didn’t […]
  • My Research Wish List– part 2

    By jessicabroome on August 5, 2013
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    Last week I shared the beginning of my research wish list, mostly focusing on types of clients I’d like to have.  I want to continue the list this week with a list of methodologies I’d like to work in more. 1.  In-person focus groups: I’m a focus group moderator and a proud member of the Qualitative Research Consultants Association, and at every event […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography