Posts tagged with ‘lessons from respondents’

  • More on the Respondent Experience: 3 Pillars of Respondent-Researcher Relationships

    By jessicabroome on July 5, 2016
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    Last month I presented at IIeX for the first time along with my friend and colleague Kerry Hecht Labsuirs of Recollective. She gives a great overview of our research on the respondent experience here, and I want to drill down into what we see as three pillars of the respondent-researcher relationship. Kerry points out, “Ultimately, it comes down to respect, […]
  • An Early Learning Experience: Addiction Interviewing

    By jessicabroome on April 10, 2014
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    A few weeks ago I wrote about one of my early jobs, interviewing inmates in maximum security prisons. I loved interviewing, but it was only part of what I did at that job; there were lots of days of data analysis that bored me to tears. So I took a new job working as an interviewer on an evaluation of two […]
  • How Travel is Making me a Better Researcher

    By jessicabroome on August 18, 2013
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    I’ve written before about my mobile life, where I spend a few months in a place before moving on.  I’m lucky to have the technology to be able to service my clients from anywhere on the globe (and to have clients who recognize that my work is the same if I’m in New Orleans, Santo Domingo, or Bangkok). Lately I’ve been […]
  • The Response Process, Part 4: Mapping

    By jessicabroome on June 24, 2013
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    Welcome to part 4 of the response process model: mapping.   Encode –> Comprehend –> Retrieve –> Map –> Report A respondent could understand your question (and remember the answer), but not be able to place their response in any of the categories available to them. My favorite example of mapping difficulties came when I worked administering a survey to drug addicts about their use.  For each drug they […]
  • Respondents are not Just Rows in a Dataset

    By jessicabroome on February 18, 2013
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    After qualitative research, my clients often ask questions like “What were the key take-aways from respondents in this market?” This is what they’re concerned about, and rightfully so; it’s their job. But I try to remember that, just like my clients are more than their jobs, our respondents are more than just respondents: they’re people with lives and families and […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography