Posts tagged with ‘jessica broome research’

  • What I’ve Been up to

    By jessicabroome on May 27, 2017
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    It’s been a busy few weeks, but I’m glad to be sneaking in under the wire with my once a month blog post! I’ve had such a great range of projects lately, including… Persona development for a pharmaceutical company, helping them to target messages to distinct groups of consumers based on attitudinal differences. They were impressed that I mapped consumers based on a […]
  • A Research Riddle

    By jessicabroome on August 5, 2015
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    Here’s a riddle for you on this August morning. What do these two people have in common? Jill is the CEO of a small but growing company that makes buckets. She’s a smart business person, so she’s always trying to make informed decisions rather than just going with her gut. Jill needs to know how consumers use her buckets, what […]
  • Winter Update

    By jessicabroome on March 11, 2015
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    Winter is almost over! Q1 is usually slow for me, but not this year! Here are a few of the things I’ve been working on: A consumer survey about New Year’s Resolutions. Online qualitative research about eating at work. A membership survey of a small professional association. More online qualitative research with leaders of business development centers. Another survey among members […]
  • Online Qual is my Future!

    By jessicabroome on February 9, 2015
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    Last year, I went on a mission to do more qualitative work. I went to RIVA training, pitched myself as a moderator, and connected with tons of other “quallies” at the QRCA conference. One thing I heard a lot at the conference was, “I used to do a lot of in-person qual, but I switched to online because I didn’t […]
  • I Know a Little Bit About a Lot of Things

    By jessicabroome on February 3, 2015
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    This song got stuck in my head as I was sharing my “spiel” with a prospect last week: I’m a “content-agnostic” researcher. Even though I’m not a subject matter expert when it comes to meningitis, hearing aids, life insurance, or hospital cafeteria food (to name a few of my recent projects), I always collaborate with my clients and get up […]
  • Happy Holidays

    By jessicabroome on December 11, 2014
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    I love the holiday season. For the past few years my dear friend Nicole of Sloe Gin Fizz has been designing research-themed holiday cards that I send to all my contacts. Here’s a sampling:        
  • Support Small Businesses

    By jessicabroome on November 18, 2014
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    I saw this picture in a store window recently and it reminded me of a conversation I had last spring with a new prospect. They were planning to use a major research company to handle their project and wanted to know why they should consider me instead. Instead of just screaming, “BECAUSE I’M AWESOME!!!!” I gave them a few points […]
  • This Week in 2008

    By jessicabroome on November 13, 2014
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    I don’t tell this story often (because it kind of makes me look like an idiot), but I’m going to share it here, if only to show how far I’ve come. In 2008, I worked at a fantastic job with great coworkers and a boss I adored. I was approached by a recruiter for a job at another agency that […]
  • Mixing it up, in exercise and work

    By jessicabroome on October 7, 2014
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    Anyone who knows me knows that one of my very favorite things to do is exercise. I genuinely love going to the gym. I think this is one of my finest qualities, and it’s also going to help me live a long and healthy life, so if you think I’m crazy, phooey on you. When I’m in New York, one […]
  • Q3 Roundup

    By jessicabroome on September 30, 2014
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    It’s that time again…q3 is over and I’m reporting on my progress towards my annual goals. Make more money than last year– and make money every month. Yes! This year is on track to be my best yet. Work for at least 5 new and 5 existing clients. Yes! I’ve worked for 15 clients so far this year: 10 new […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography