Posts tagged with ‘importance of pre-testing’

  • Annie Hall and the Dangers of Vague Quantifiers

    By jessicabroome on July 22, 2013
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    I love this scene from Annie Hall, where Annie and Alvin are telling their respective therapists how often they have sex. Alvin: Hardly ever. Maybe three times a week. Annie: Constantly. I’d say three times a week. I always encourage clients to watch this clip when they want to ask questions about frequency.  Too often, people want to use vague quantifiers like often, sometimes, occasionally, and […]
  • Test the Water Before you Jump: The Importance of Pre-testing

    By jessicabroome on May 3, 2013
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    I’m always surprised (and frankly, a little alarmed) when clients don’t want to pre-test a questionnaire. This strikes me as a little bit like launching an ad campaign without testing the content. Maybe scarier: you could make all kinds of decisions based on data that came from questions that your respondents didn’t understand or couldn’t answer. Pre-testing can take many forms, but […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography