Posts tagged with ‘IIEX’

  • So excited about REX!!!

    By jessicabroome on October 24, 2016
    The Respondent Experience (REX to its friends) research on research that my friend and colleague Kerry Hecht of Recollective and I presented at IIEX last summer has exploded! We’ve joined forces with Andrew Cannon of the Global Research Business Network, who is coming at this from a perspective of building consumer trust in research—a great tie-in and fascinating for me […]
  • More on the Respondent Experience: 3 Pillars of Respondent-Researcher Relationships

    By jessicabroome on July 5, 2016
    Last month I presented at IIeX for the first time along with my friend and colleague Kerry Hecht Labsuirs of Recollective. She gives a great overview of our research on the respondent experience here, and I want to drill down into what we see as three pillars of the respondent-researcher relationship. Kerry points out, “Ultimately, it comes down to respect, […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography