Posts tagged with ‘consumer insights’

  • A Better Way to Deliver?

    By jessicabroome on June 14, 2017
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    Have you jumped on the subscription box bandwagon? Blue Apron, Stitch Fix, and Birch Box are some of the big names, but there are TONS more. I get half a dozen of them and I’m completely obsessed! So much so, in fact, that I went to the Subscription Summit this month and then wrote this light paper to help the […]
  • Going a Little Deeper on What Consumers Want

    By jessicabroome on April 10, 2017
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    My clients often want to ask people questions like, “Do you like this product?” “Is this ad credible?” “Would you take this off the shelf or take some action if you saw this?” These lines of questioning are all well and good, but I try to push my clients to go beyond the obvious and understand people’s deeper needs. I […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography