It’s that time of year again. My inbox is full of holiday greetings from every research vendor who has me on their mailing list. I know it’s the thought that counts, but really these greetings are pretty easy to ignore. In fact, the only one that really stood out was one I got last week, with the subject line “Happy Holiday’s.”
So…this should actually be “Happy Holidays.” “Holiday’s” is a contraction of “holiday is,” as in “The holiday’s fun!” Grammar and punctuation are not my focus (I leave that up to people like my much-adored former agency colleague Nancy Weltchek, whose awesome blog tackles grammar issues much more complex than this one with clarity and humor), but bad grammar makes me all prickly.
Especially in the subject line of an email. From a company who wants me to give them business. In a field where attention to detail can make or break a project. I have to wonder…
If they can’t get this right, what kind of junk are they showing respondents????
My last post lamented that the people who stay involved with taking surveys are most often in it for the money — they’ve lost the feeling that responding is a good use of their time. And really, do respondents feel like reading a survey with bad grammar, spelling, and typos is a good use of their time??
One of the top tips I share with my Questionnaire Design students is: “If it looks like you don’t care about your survey, why should your respondents?” It seems to me that a quick proofreading should be mandatory before any survey gets put in front of respondents; hopefully at least the most egregious errors will be corrected!
Ok…rant over. Happy holidays.