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  • A Day in My Life: Hikealongs

    By jessicabroome on July 27, 2015
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    A former client and friend called me this spring and invited me to collaborate on a super fun and dynamic project: experiential “hike-alongs” with Millennials. I’ve done “shop-alongs,” where we go to a store with a respondent and talk to them about their experience, decision making, and what they’re seeing and doing in the moment– but hike-alongs were something new. […]
  • Words of Wisdom for Questionnaire Designers

    By jessicabroome on July 10, 2015
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    I’m teaching Questionnaire Design again this summer at the University of Michigan’s Summer Institute in Survey Research Techniques. I have a really diverse group of students: three of them work at the Census Bureau, one is the Chief of Obstetrics at a major hospital, one is a Public Health PhD student doing research on with transgender youth…I could go on. I LOVE […]
  • Lessons Learned from Evaluating a Case Management Program

    By jessicabroome on April 15, 2015
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    A client of mine is a social service agency. One of their smallest programs (serving about 40 clients at any given time) offers case management for individuals involved with the criminal justice system. The typical program participant has recently been released from a long prison sentence, is drug-addicted, and suffers from a chronic health condition (most often HIV, but also […]
  • Research Humor

    By jessicabroome on March 17, 2015
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    Today I just want to share this funny comic my mom sent me years ago…      
  • Winter Update

    By jessicabroome on March 11, 2015
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    Winter is almost over! Q1 is usually slow for me, but not this year! Here are a few of the things I’ve been working on: A consumer survey about New Year’s Resolutions. Online qualitative research about eating at work. A membership survey of a small professional association. More online qualitative research with leaders of business development centers. Another survey among members […]
  • Where I Work

    By jessicabroome on March 3, 2015
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    What I do: I tell stories with data. I collect information using surveys, interviews, and focus groups, and then I help companies and organizations make smart decisions based on what people are saying, doing, and thinking. Most of the time (unless I’m teaching or doing in-person groups), I can work anywhere in the world– all I need is good wifi. My only […]
  • A Research Valentine

    By jessicabroome on February 18, 2015
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    Better late than never…  
  • Online Qual is my Future!

    By jessicabroome on February 9, 2015
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    Last year, I went on a mission to do more qualitative work. I went to RIVA training, pitched myself as a moderator, and connected with tons of other “quallies” at the QRCA conference. One thing I heard a lot at the conference was, “I used to do a lot of in-person qual, but I switched to online because I didn’t […]
  • I Know a Little Bit About a Lot of Things

    By jessicabroome on February 3, 2015
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    This song got stuck in my head as I was sharing my “spiel” with a prospect last week: I’m a “content-agnostic” researcher. Even though I’m not a subject matter expert when it comes to meningitis, hearing aids, life insurance, or hospital cafeteria food (to name a few of my recent projects), I always collaborate with my clients and get up […]
  • The Joy of Omnibus Surveys

    By jessicabroome on January 27, 2015
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    I saw this sign in Buenos Aires the other day and stopped for a second. Not only do I love the variety of words for bus in Latin America (autobus, colectivo, guagua, and now…omnibus), but omnibus surveys are near and dear to my heart, since I wrote about 6 million of them when I worked in PR agencies. An omnibus, […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography