• A Fun Way to Look at Gender Differences in Survey Response

    By jessicabroome on April 23, 2018
    On the heels of International Women’s Month (that’s March), Jessica Broome Research recently got certified as a woman-owned business by the Women’s Business Enterprise National Council, and I also joined The Wing, a women-only coworking space/ social club in New York. All this “ladies first”-ness has gotten me thinking about how doing research among women may be unique. A blog […]
  • Putting Respondents on the Red Carpet

    By jessicabroome on March 13, 2018
    It’s award show season! Watching the Oscars and the Grammys isn’t my favorite thing to do, but I’ve learned that treating customers like stars can get companies robust insights. Before the holidays, I did a project for a major department store that was rolling out a self-checkout program. I conducted 1-on-1 shop-alongs with respondents, following them as they tried out […]
  • Thank you for choosing me for your research journey

    By jessicabroome on November 29, 2017
    As the year starts to wind down, I want to thank you for being on this journey with me. “What journey?” I can hear you wondering. Let me explain. Making decisions for your organization or brand is a dynamic, ongoing process, full of twists and turns. So is the process of conducting research to inform those decisions. Sometimes, you have […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography