Travel

  • Dispatch from Lisbon: What can popular apps teach us about mobile surveys?

    By jessicabroome on July 21, 2017
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    Hello from the European Survey Research Association (ESRA) conference in Lisbon, Portugal! It’s a huge conference, and I had a great time yesterday speaking about some work I’m doing with my friend Chris Antoun, who’s an expert on mobile surveys. (Please note that all views expressed here are ours, not those of our employers, including the US Census Bureau where Chris works!) […]
  • Dispatch from the Road: In-home Ethnographies in Kansas City

    By jessicabroome on March 8, 2017
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    It’s been a busy few weeks, including a mid-winter trip to America’s heartland! I had never been to Kansas City before, so when I was approached by a food company who wanted to get to know their core consumer (midwest moms aged 25-39) better, I jumped at the chance. I spent two days going into people’s homes all over the […]
  • Dispatch from the Road: Groningen, Holland

    By jessicabroome on February 15, 2017
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    I’m finally recovering from jet lag after presenting last month at the Groningen Symposium on Language and Social Interaction in the Netherlands! The crux of my presentation is this: Telephone interviewers who sound and act like people rather than robots will do better at convincing people to take their surveys. (If you’re really interested in the details, you can read my […]
  • FAQs About my Latest Global Project

    By jessicabroome on September 23, 2015
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    I just got back from 12 days in China and Nigeria, doing in-home focus groups with teens. A lot of people have been throwing questions at me, so I thought I’d lay it all out here… What’s the project all about? A beverage company wanted to understand teens’ lives: their priorities, struggles, and day-to-day activities. The research agency they used needed another […]
  • A Week in My Life: Interviewer Training in Native Country

    By jessicabroome on September 3, 2015
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    I spent last week in North Carolina, working with the client who has taken over my life this summer. This time, I trained ten local women in face-to-face interviewing. They are awesome: smart, inquisitive, and I think they taught me more about native life than I taught them about interviewing. They’re going to go knock on doors and survey a few […]
  • Where I Work

    By jessicabroome on March 3, 2015
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    What I do: I tell stories with data. I collect information using surveys, interviews, and focus groups, and then I help companies and organizations make smart decisions based on what people are saying, doing, and thinking. Most of the time (unless I’m teaching or doing in-person groups), I can work anywhere in the world– all I need is good wifi. My only […]
  • Online Qual is my Future!

    By jessicabroome on February 9, 2015
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    Last year, I went on a mission to do more qualitative work. I went to RIVA training, pitched myself as a moderator, and connected with tons of other “quallies” at the QRCA conference. One thing I heard a lot at the conference was, “I used to do a lot of in-person qual, but I switched to online because I didn’t […]
  • The Best Thing about Working from Buenos Aires

    By jessicabroome on January 20, 2015
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    I’ve spent most of my life in the eastern time zone– even Michigan, to many people’s surprise, is on EST. One of the most discombobulating things about moving to New Orleans has been being on central time. When a New York client wants to do a 9am conference call, that’s 8am for me– a time when I like to be […]
  • 6 Lessons After 6 Years in Business

    By jessicabroome on September 24, 2014
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    In September 2008, I boldly ventured out of the cubicle and into the unknown land of freelancing. There have been a few downs, but mostly ups, and I absolutely love being my own boss. Below, six of the approximately 6 billion lessons I’ve learned from living this life. Say yes… Words from a wise fellow freelancer: “If someone says, ‘Can […]
  • Highs and Lows from a Global In-home and Shopalong Study

    By jessicabroome on February 3, 2014
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    Last week I gave an overview of one of my favorite projects from last year, a global qualitative study on beverages. I thought you might like to see what a few days in my life look like when I’m doing this kind of work… For my last interview in New York, four of us (me; the videographer; the client; and someone from […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography