Research Tips

  • A Reminder that Data Denial Doesn’t Work

    By jessicabroome on October 2, 2017
    0
    0
    I recently gained 35 pounds without realizing it. Scratch that. I realized that my clothes didn’t fit and I felt like I was dressed up in someone else’s body. But I didn’t actually know the extent of the situation, because for about two years, I resolutely refused to step on a scale.  “I’m better off not knowing,” I told myself, […]
  • Lessons Learned from Evaluating a Case Management Program

    By jessicabroome on April 15, 2015
    0
    0
    A client of mine is a social service agency. One of their smallest programs (serving about 40 clients at any given time) offers case management for individuals involved with the criminal justice system. The typical program participant has recently been released from a long prison sentence, is drug-addicted, and suffers from a chronic health condition (most often HIV, but also […]
  • Decaf Coffee and Yes/No Questions

    By jessicabroome on September 3, 2014
    0
    0
    I only drink decaf coffee. I know, this is terrible and tragic and I’m obviously not living life to the fullest. But bear with me. When I order decaf, in a restaurant or a Starbucks or wherever, I know that I’m the anomaly and that often waitrons often forget or tune out the request or there’s just no decaf to […]
  • Some Tips for Healthcare Research

    By jessicabroome on August 13, 2014
    0
    0
    As a survey methodologist who spends a lot of time working in the “real world,” my philosophy is always: Respondents first. Respondents’ comfort and satisfaction with the survey experience should be a priority; after all, without them, we would have no data! Below, some points to keep in mind when conducting survey research in the health care arena. Who has […]
  • Research Wisdom from Maya Angelou

    By jessicabroome on June 2, 2014
    0
    0
    Like many people, I was saddened by the passing of author Maya Angelou last week. After her death, I learned that she had once been a market research interviewer. In A Song Flung up From Heaven, Angelou recounts the lines she was expected to recite as her “doorstep introduction:” “Good morning, I am working for a company that wants to improve the […]
  • Some Tips For Doing Event Surveys

    By jessicabroome on April 1, 2014
    0
    0
    I’m on my way back from Portland, where I spent two days at a fantastic conference of independent workers: freelancers, entrepreneurs, and other intrepid souls like myself. Like most conferences, there were a lot of logistics: multiple sessions at once, a space that spanned several blocks, and the basic needs of 400+ attendees. I’m always amazed at people who can pull off […]
  • Annie Hall and the Dangers of Vague Quantifiers

    By jessicabroome on July 22, 2013
    1
    0
    I love this scene from Annie Hall, where Annie and Alvin are telling their respective therapists how often they have sex. Alvin: Hardly ever. Maybe three times a week. Annie: Constantly. I’d say three times a week. I always encourage clients to watch this clip when they want to ask questions about frequency.  Too often, people want to use vague quantifiers like often, sometimes, occasionally, and […]
  • The Response Process, Part 5: Reporting

    By jessicabroome on July 1, 2013
    0
    0
    Welcome to the 5th and final segment of the response process model: reporting.   Encode –> Comprehend –> Retrieve –> Map –> Report Imagine a respondent has gone through the first four steps: they know about the event in question, understand what is being asked, remember their answer, and know where to put it.  All they have to do is report their answer accurately. But […]
  • The Response Process, Part 4: Mapping

    By jessicabroome on June 24, 2013
    0
    0
    Welcome to part 4 of the response process model: mapping.   Encode –> Comprehend –> Retrieve –> Map –> Report A respondent could understand your question (and remember the answer), but not be able to place their response in any of the categories available to them. My favorite example of mapping difficulties came when I worked administering a survey to drug addicts about their use.  For each drug they […]
  • The Response Process, Part 3: Retrieval

    By jessicabroome on June 10, 2013
    0
    0
    This is the third post in my series of real life examples of the response process model in action.   Encode –>Comprehend –> Retrieve –> Map –> Report If respondents know what happened and understand what is being asked of them, you’re already on the right track. This brings us to stage 3: Retrieval. Respondents have to remember their experience in order to accurately answer a question. Ideally, […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography