Research

  • Kicking off Summer with Some Research for Ink

    By jessicabroome on May 28, 2014
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    Summer is my favorite season, and I’m always happy when Memorial Day kicks it off. To start my summer off even better, this year my Red Cross client got some great media pick-up from an omnibus study I worked on for them. An omnibus is a “shared cost” survey, where clients can add between 3 and 15 questions on any topic. They […]
  • GI Joe Is a Fan of Research

    By jessicabroome on April 22, 2014
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    I’ve said it before and I’ll say it again: everybody needs research. I love the diversity of companies and topics I get to work on. Lately I’ve done research for professional associations and stores and schools, for ad campaigns and internal decisions and grant applications.  Here are some recent projects I’ve been working on: 1. A needs assessment survey of decision-makers within social […]
  • How Research Can Keep You from Missing the Mark

    By jessicabroome on March 11, 2013
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    I meet a lot of people who tell me their company or organization can’t afford research. I almost always tell them,  “Actually, you can’t afford NOT to do research! What kind of decisions is your organization making on the fly, or based on your instincts alone? Do you ever make a decision after consulting a convenient but inappropriate group, like doing […]
  • What I Do and How I Got Here

    By jessicabroome on December 30, 2012
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    I’m still looking for the perfect description of what I do. “Research” conjures images of white coats and Bunsen burners, and “survey” often leads people down the path of topography.  True story: After hearing what my PhD was in, someone once asked if I had been a waitress for a long time.  I must have looked perplexed, because she clarified, […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography