Research

  • A Better Way to Deliver?

    By jessicabroome on June 14, 2017
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    Have you jumped on the subscription box bandwagon? Blue Apron, Stitch Fix, and Birch Box are some of the big names, but there are TONS more. I get half a dozen of them and I’m completely obsessed! So much so, in fact, that I went to the Subscription Summit this month and then wrote this light paper to help the […]
  • More on the Respondent Experience: 3 Pillars of Respondent-Researcher Relationships

    By jessicabroome on July 5, 2016
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    Last month I presented at IIeX for the first time along with my friend and colleague Kerry Hecht Labsuirs of Recollective. She gives a great overview of our research on the respondent experience here, and I want to drill down into what we see as three pillars of the respondent-researcher relationship. Kerry points out, “Ultimately, it comes down to respect, […]
  • How San Diego’s Weather is Just Like Research

    By jessicabroome on January 18, 2016
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    I got to San Diego at the beginning of January for a 2-month stay. I was expecting sunshine and warm days at the beach. Instead, I was welcomed by El Niño and a lot of scenes like this. After a long drought, most of the locals were pretty relieved to see some rain, so I adjusted and made the best […]
  • Improv Comedy and Research

    By jessicabroome on November 2, 2015
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    Improv comedy and research might seem like strange bedfellows, but more and more I’ve seen the two collide. The main takeaway from my work on telephone survey introductions was that being responsive to a potential respondent on the phone is the best thing an interviewer can do to improve their chances of getting that person to complete the survey. Sometimes responsiveness means answering […]
  • FAQs About my Latest Global Project

    By jessicabroome on September 23, 2015
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    I just got back from 12 days in China and Nigeria, doing in-home focus groups with teens. A lot of people have been throwing questions at me, so I thought I’d lay it all out here… What’s the project all about? A beverage company wanted to understand teens’ lives: their priorities, struggles, and day-to-day activities. The research agency they used needed another […]
  • A Week in My Life: Interviewer Training in Native Country

    By jessicabroome on September 3, 2015
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    I spent last week in North Carolina, working with the client who has taken over my life this summer. This time, I trained ten local women in face-to-face interviewing. They are awesome: smart, inquisitive, and I think they taught me more about native life than I taught them about interviewing. They’re going to go knock on doors and survey a few […]
  • My Latest Challenge: Working in Native Country

    By jessicabroome on August 13, 2015
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      Anyone who has spent ten minutes with me in the past few months knows that I’ve been consumed by my latest client: a Native American tribe in North Carolina. Like roughly 250 other federally recognized tribes in the US, they have a casino on their land, and the revenues from the casino serve both as income for the tribe […]
  • A Research Riddle

    By jessicabroome on August 5, 2015
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    Here’s a riddle for you on this August morning. What do these two people have in common? Jill is the CEO of a small but growing company that makes buckets. She’s a smart business person, so she’s always trying to make informed decisions rather than just going with her gut. Jill needs to know how consumers use her buckets, what […]
  • Make Yourself Look Even Smarter to your Clients

    By jessicabroome on August 20, 2014
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    After a fun summer of teaching Questionnaire Design at the University of Michigan, I’m on an education high and excited to get the word out about doing great research. I’ll be in New York the week of September 15th and would love to visit a PR agency or two to offer a 45-minute training on “Using Research in PR.” I’ve done […]
  • Kicking off Summer with Some Research for Ink

    By jessicabroome on May 28, 2014
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    Summer is my favorite season, and I’m always happy when Memorial Day kicks it off. To start my summer off even better, this year my Red Cross client got some great media pick-up from an omnibus study I worked on for them. An omnibus is a “shared cost” survey, where clients can add between 3 and 15 questions on any topic. They […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography