Research

  • Using Visuals to Tell a Powerful Story

    By jessicabroome on October 9, 2018
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    When I’m not trying to save the world through research, I’m on the board of a tiny non-profit that my friend started out of her living room in 2011. Little Essentials collects gently used baby gear and distributes it to families who need it. We have an annual fundraiser and this year Jessica Broome Research is the sponsor!! To combine my […]
  • How to be a better client: Q&A with my favorite interviewers

    By jessicabroome on July 5, 2018
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    This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s someone coming out of a store or a doctor attending a conference. I brought them in to help a retail client understand their shoppers’ behavior, and together we’ve been in half a dozen malls in as many months. Besides being great […]
  • 3 Insights You Can Get from Surveys — but Not from Social Media

    By jessicabroome on February 12, 2018
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    “Why should I bother paying for a survey when I can learn so much about my audience from social media?” It’s a fair question, and one I get asked a lot. These days you can pose a question to your audience on Twitter or Facebook for free and get insta-feedback. You can use a range of tools to analyze who’s […]
  • How San Diego’s Weather is Just Like Research

    By jessicabroome on January 18, 2016
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    I got to San Diego at the beginning of January for a 2-month stay. I was expecting sunshine and warm days at the beach. Instead, I was welcomed by El Niño and a lot of scenes like this. After a long drought, most of the locals were pretty relieved to see some rain, so I adjusted and made the best […]
  • A Week in My Life: Interviewer Training in Native Country

    By jessicabroome on September 3, 2015
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    I spent last week in North Carolina, working with the client who has taken over my life this summer. This time, I trained ten local women in face-to-face interviewing. They are awesome: smart, inquisitive, and I think they taught me more about native life than I taught them about interviewing. They’re going to go knock on doors and survey a few […]
  • My Latest Challenge: Working in Native Country

    By jessicabroome on August 13, 2015
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    Anyone who has spent ten minutes with me in the past few months knows that I’ve been consumed by my latest client: a Native American tribe in North Carolina. Like roughly 250 other federally recognized tribes in the US, they have a casino on their land, and the revenues from the casino serve both as income for the tribe and […]
  • A Research Riddle

    By jessicabroome on August 5, 2015
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    Here’s a riddle for you on this August morning. What do these two people have in common? Jill is the CEO of a small but growing company that makes buckets. She’s a smart business person, so she’s always trying to make informed decisions rather than just going with her gut. Jill needs to know how consumers use her buckets, what […]
  • Research Humor

    By jessicabroome on March 17, 2015
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    Today I just want to share this funny comic my mom sent me years ago…          
  • I Know a Little Bit About a Lot of Things

    By jessicabroome on February 3, 2015
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    This song got stuck in my head as I was sharing my “spiel” with a prospect last week: I’m a “content-agnostic” researcher. Even though I’m not a subject matter expert when it comes to meningitis, hearing aids, life insurance, or hospital cafeteria food (to name a few of my recent projects), I always collaborate with my clients and get up […]
  • Make Yourself Look Even Smarter to your Clients

    By jessicabroome on August 20, 2014
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    After a fun summer of teaching Questionnaire Design at the University of Michigan, I’m on an education high and excited to get the word out about doing great research. I’ll be in New York the week of September 15th and would love to visit a PR agency or two to offer a 45-minute training on “Using Research in PR.” I’ve done […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography