Research

  • How San Diego’s Weather is Just Like Research

    By jessicabroome on January 18, 2016
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    I got to San Diego at the beginning of January for a 2-month stay. I was expecting sunshine and warm days at the beach. Instead, I was welcomed by El Niño and a lot of scenes like this. After a long drought, most of the locals were pretty relieved to see some rain, so I adjusted and made the best […]
  • A Week in My Life: Interviewer Training in Native Country

    By jessicabroome on September 3, 2015
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    I spent last week in North Carolina, working with the client who has taken over my life this summer. This time, I trained ten local women in face-to-face interviewing. They are awesome: smart, inquisitive, and I think they taught me more about native life than I taught them about interviewing. They’re going to go knock on doors and survey a few […]
  • My Latest Challenge: Working in Native Country

    By jessicabroome on August 13, 2015
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    Anyone who has spent ten minutes with me in the past few months knows that I’ve been consumed by my latest client: a Native American tribe in North Carolina. Like roughly 250 other federally recognized tribes in the US, they have a casino on their land, and the revenues from the casino serve both as income for the tribe and […]
  • A Research Riddle

    By jessicabroome on August 5, 2015
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    Here’s a riddle for you on this August morning. What do these two people have in common? Jill is the CEO of a small but growing company that makes buckets. She’s a smart business person, so she’s always trying to make informed decisions rather than just going with her gut. Jill needs to know how consumers use her buckets, what […]
  • Research Humor

    By jessicabroome on March 17, 2015
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    Today I just want to share this funny comic my mom sent me years ago…          
  • I Know a Little Bit About a Lot of Things

    By jessicabroome on February 3, 2015
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    This song got stuck in my head as I was sharing my “spiel” with a prospect last week: I’m a “content-agnostic” researcher. Even though I’m not a subject matter expert when it comes to meningitis, hearing aids, life insurance, or hospital cafeteria food (to name a few of my recent projects), I always collaborate with my clients and get up […]
  • Make Yourself Look Even Smarter to your Clients

    By jessicabroome on August 20, 2014
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    After a fun summer of teaching Questionnaire Design at the University of Michigan, I’m on an education high and excited to get the word out about doing great research. I’ll be in New York the week of September 15th and would love to visit a PR agency or two to offer a 45-minute training on “Using Research in PR.” I’ve done […]
  • Kicking off Summer with Some Research for Ink

    By jessicabroome on May 28, 2014
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    Summer is my favorite season, and I’m always happy when Memorial Day kicks it off. To start my summer off even better, this year my Red Cross client got some great media pick-up from an omnibus study I worked on for them. An omnibus is a “shared cost” survey, where clients can add between 3 and 15 questions on any topic. They […]
  • GI Joe Is a Fan of Research

    By jessicabroome on April 22, 2014
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    I’ve said it before and I’ll say it again: everybody needs research. I love the diversity of companies and topics I get to work on. Lately I’ve done research for professional associations and stores and schools, for ad campaigns and internal decisions and grant applications.  Here are some recent projects I’ve been working on: 1. A needs assessment survey of decision-makers within social […]
  • How Research Can Keep You from Missing the Mark

    By jessicabroome on March 11, 2013
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    I meet a lot of people who tell me their company or organization can’t afford research. I almost always tell them,  “Actually, you can’t afford NOT to do research! What kind of decisions is your organization making on the fly, or based on your instincts alone? Do you ever make a decision after consulting a convenient but inappropriate group, like doing […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography