Quantitative Research

  • Thoughts on Mobile Surveys from a Mobile Researcher

    By jessicabroome on July 15, 2013
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    So far this year, I’ve worked from half a dozen US cities, as well as Mexico, Thailand, China, and, currently, the Dominican Republic.  As a location-independent researcher, I’m delighted by the ways technology allows me to combine work and travel.  I can invoice my clients from my phone anywhere I am using freshbooks.com (and receive checks via travelingmailbox.com), log into a client’s server […]
  • Thoughts on the “Dual Purpose” DC Metro Survey

    By jessicabroome on July 9, 2013
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    A friend just pointed me to this article on a Washington Post survey of local issues in my hometown of Washington, D.C.  Seems there’s a little hullaballoo about the framing of the survey results—namely, that 71% of DC area residents rate the problematic Metro subway system as “excellent” or “good.”  As someone who regularly does surveys for public relations (and a former Metro commuter), […]
  • Test the Water Before you Jump: The Importance of Pre-testing

    By jessicabroome on May 3, 2013
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    I’m always surprised (and frankly, a little alarmed) when clients don’t want to pre-test a questionnaire. This strikes me as a little bit like launching an ad campaign without testing the content. Maybe scarier: you could make all kinds of decisions based on data that came from questions that your respondents didn’t understand or couldn’t answer. Pre-testing can take many forms, but […]
  • Storytelling with Data

    By jessicabroome on April 22, 2013
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    “There is always a story in the data—you just have to find it.” This simple advice from an old boss got me through last week, when I got a desperate call from a client I hadn’t worked with for awhile.  The problem: “We’re working on this report, but right now it reads like we’re just dropping a ton of numbers […]
  • Open Ended Questions: A Cautionary Tale

    By jessicabroome on March 22, 2013
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    When I teach Survey Design Boot Camp, I like to remind students that open ended questions are like a box of chocolates: you never know what you’re going to get. I once had a client who wanted to ask 1,000 Americans: “Where do flowers come from?” She wanted to prove that people didn’t know that the US was a major source […]
  • What Can Happen if You Have an Inappropriate Scale

    By jessicabroome on January 28, 2013
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    I recently did a week-long juice fast at a wellness center.  Upon arrival, I was handed a questionnaire asking about my eating habits and how often I suffered from each of a long list of ailments. “I’m really struggling here,” one of my fellow fasters confided one day. “It might be because I lied on my questionnaire,” she confessed.  “They asked […]
  • Words And What They Mean

    By jessicabroome on January 1, 2013
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    Survey design is a linguistically intense undertaking.  Every respondent should get the same meaning from your questions—and it should be the meaning you had in mind when you wrote the questions. A client wanted to know about feelings of security in different neighborhoods, and wrote the question “How safe do you feel in the area where you live?”  In pre-tests, […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography