Have We Come a Long Way Since 2020?

In the summer of 2020, the energy sweeping the country was like nothing I’d ever seen. For several weeks (with work largely at a standstill), I divided most of my time between marching in the streets and staying glued to CNN.

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Policing and Safety in America: One Country, Two Realities

It’s been a year since George Floyd was murdered and conversations about racism in policing became louder and more urgent. Southpaw Research Director Quiana Cooper-Jarrett reacts to some of our findings—and challenges us with a few more questions of her own.

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Happy Lefthanders Day!

For everyone who's ever struggled with left-handed scissors, ended up with an ink-stained hand after writing, or been told that "only lefties are in their right mind!" - today is our day!

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Social Media: Friend, Foe, or a Little Bit of Both?

There are reasons to be wary of social media. But our knee-jerk reaction to skepticism might be preventing us from engaging in important movements, like Black Lives Matter.

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2020: When Living In Fear Became a New Normal – But It Wasn’t “New” For Everyone

When the Covid-19 pandemic hit the U.S. in March, many people began to experience a new fear, that of becoming infected – or spreading the virus to others.

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Angry and Exhausted, but Hopeful: Results from a Nationwide Study

“I feel angry.” Nearly half (47%) of Black people we spoke to in a nationwide survey fielded in June named anger when..

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Measure the Gap: An Excerpt from a Town Hall Series

Our research "Same Storm, Different Boats," presented as part of a WiRe in Color Town Hall series.

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Spotlight on Gen Z

Anxious and uncertain: Here's what it's like for 18-24-year-olds as the pandemic rages on.

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Greater Risk, but Greater Optimism: Essential Workers During COVID-19

In our study of 1,377 Americans this month, we took a closer look at 166 people who classified themselves as “essential workers.”

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Parents and the Pandemic

We're all struggling right now, but one group that is especially hard-hit in our current reality is parents.

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Same Storm, Different Boats

We looked at how whites and POC are experiencing the pandemic differently.

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Trusted Sources of Information during a Pandemic

Who can we trust when information keeps evolving?

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What Consumers Want in Pandemic Times

As the pandemic continues, Americans face a tension: How can we go back to "normal" while remaining safe?

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Financial Concerns May be Outweighing Virus Worries

Our latest study on how the COVID-19 pandemic is impacting Americans found that while 38% are concerned about contracting the virus, 42% report that the pandemic has impacted their finances.

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A Snapshot of Americans During COVID-19

The past month has been challenging for all of us as we adjust to a new normal. We did a national survey and a qualitative deep dive to see what people are thinking, feeling, and doing these days.

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Love in the Time of COVID

We've been sharing our recent research on consumers' state of mind during the COVID-19 pandemic.

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Physical and Emotional Realities During a Pandemic

We're delighted to share some more findings from our recent research about Americans' experience during the COVID-19 pandemic.

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Lemonade for You on Our 1st Birthday

Today marks the one-year anniversary of my solo act as Jessica Broome Research coming to an end, and the assembling of the amazing team that has become Southpaw Insights.

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My Data Driven Approach to New Year’s Resolutions

Every December, I love to do a year-end assessment of my life and plan for the new year ahead.

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Southpaw by the Numbers

Southpaw Insights has had an exciting year of growth, adventure, and research.

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Happy National Women Entrepreneurs Day!

To celebrate, I want to share a labor of love that I’ve worked on with three other women-owned businesses over the past year.

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The closest I’ve come to 15 minutes of fame was getting a note published in the City Room section of the New York Times on Election Day, 2008.

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Just Released: A Survey With Legs!

When I worked in research at PR agencies, we often talked about a study having “legs,” meaning it could be presented in different ways and get a lot of media

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Going a Little Deeper on What Consumers Want

My clients often want to ask people questions like, “Do you like this product?” “Is this ad credible?” “Would you take this off the shelf or take some action if

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Like everyone else I know, I got a little obsessed with Serial at the end of last year. In case you’ve been living under a rock, Serial is a podcast

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So far this year, I’ve worked from half a dozen US cities, as well as Mexico, Thailand, China, and, currently, the Dominican Republic.  As a location-independent researcher, I’m delighted by

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A friend just pointed me to this article on a Washington Post survey of local issues in my hometown of Washington, D.C.  Seems there’s a little hullaballoo about the framing of the survey results—namely,

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I recently did a week-long juice fast at a wellness center.  Upon arrival, I was handed a questionnaire asking about my eating habits and how often I suffered from each

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Survey design is a linguistically intense undertaking.  Every respondent should get the same meaning from your questions—and it should be the meaning you had in mind when you wrote the

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