Quantitative Research

  • A Better Way to Deliver?

    By jessicabroome on June 14, 2017
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    Have you jumped on the subscription box bandwagon? Blue Apron, Stitch Fix, and Birch Box are some of the big names, but there are TONS more. I get half a dozen of them and I’m completely obsessed! So much so, in fact, that I went to the Subscription Summit this month and then wrote this light paper to help the […]
  • Going a Little Deeper on What Consumers Want

    By jessicabroome on April 10, 2017
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    My clients often want to ask people questions like, “Do you like this product?” “Is this ad credible?” “Would you take this off the shelf or take some action if you saw this?” These lines of questioning are all well and good, but I try to push my clients to go beyond the obvious and understand people’s deeper needs. I […]
  • The “Motivation Trajectory” of Survey Respondents

    By jessicabroome on December 5, 2016
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    It’s been a few weeks since my talk at CASRO, and I’ve been too busy with client work (that’s a good thing!) and current events to really focus on delving deeper into some of the areas we touched on in the presentation. But the REX project is moving full steam ahead, with data just in from 11 countries, and I’m […]
  • Election 2016 and Total Survey Error

    By jessicabroome on November 27, 2016
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    You may have seen the famous 1948 picture where a jubilant Harry S Truman holds up the Chicago Tribune whose front page headline was written based on faulty poll data. I don’t do much political work, but in the survey world, this “oops” moment is often cited as a classic case of coverage error: Pollsters had sampling frames (basically a […]
  • The Joy of Omnibus Surveys

    By jessicabroome on January 27, 2015
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    I saw this sign in Buenos Aires the other day and stopped for a second. Not only do I love the variety of words for bus in Latin America (autobus, colectivo, guagua, and now…omnibus), but omnibus surveys are near and dear to my heart, since I wrote about 6 million of them when I worked in PR agencies. An omnibus, […]
  • Serial and Survey Methodology

    By jessicabroome on January 14, 2015
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    Like everyone else I know, I got a little obsessed with Serial at the end of last year. In case you’ve been living under a rock, Serial is a podcast spun off of This American Life. It tells the true story of Adnan Syed, who was convicted of killing his ex-girlfriend when he was just 17 and has been incarcerated […]
  • My Hive

    By jessicabroome on August 26, 2014
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    I just learned the term “hive.” Not a bee hive– a worker hive. Essentially this is where, instead of having a big company, you work independently (yay) and have other independent workers that you can tap into for different things. My freelance network is growing all the time (thanks to awesome gatherings like Pioneer Nation and my coworking space), and […]
  • Kicking off Summer with Some Research for Ink

    By jessicabroome on May 28, 2014
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    Summer is my favorite season, and I’m always happy when Memorial Day kicks it off. To start my summer off even better, this year my Red Cross client got some great media pick-up from an omnibus study I worked on for them. An omnibus is a “shared cost” survey, where clients can add between 3 and 15 questions on any topic. They […]
  • Some Tips For Doing Event Surveys

    By jessicabroome on April 1, 2014
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    I’m on my way back from Portland, where I spent two days at a fantastic conference of independent workers: freelancers, entrepreneurs, and other intrepid souls like myself. Like most conferences, there were a lot of logistics: multiple sessions at once, a space that spanned several blocks, and the basic needs of 400+ attendees. I’m always amazed at people who can pull off […]
  • Annie Hall and the Dangers of Vague Quantifiers

    By jessicabroome on July 22, 2013
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    I love this scene from Annie Hall, where Annie and Alvin are telling their respective therapists how often they have sex. Alvin: Hardly ever. Maybe three times a week. Annie: Constantly. I’d say three times a week. I always encourage clients to watch this clip when they want to ask questions about frequency.  Too often, people want to use vague quantifiers like often, sometimes, occasionally, and […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography