Musings

  • 3 Insights You Can Get from Surveys — but Not from Social Media

    By jessicabroome on February 12, 2018
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    “Why should I bother paying for a survey when I can learn so much about my audience from social media?” It’s a fair question, and one I get asked a lot. These days you can pose a question to your audience on Twitter or Facebook for free and get insta-feedback. You can use a range of tools to analyze who’s […]
  • Your “healthy” may not be my “healthy

    By jessicabroome on January 14, 2018
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    The other day on the subway I saw an ad that claimed “Only 3% of kids’ meals options are healthy.” Of course this was disturbing, but then I started wondering, What does this claim actually mean, and how could it possibly have been generated? We see these sorts of claims all the time. Advertisers and influencers know that numbers are […]
  • Happy Holiday’s?

    By jessicabroome on December 19, 2016
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    It’s that time of year again. My inbox is full of holiday greetings from every research vendor who has me on their mailing list. I know it’s the thought that counts, but really these greetings are pretty easy to ignore. In fact, the only one that really stood out was one I got last week, with the subject line “Happy […]
  • How San Diego’s Weather is Just Like Research

    By jessicabroome on January 18, 2016
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    I got to San Diego at the beginning of January for a 2-month stay. I was expecting sunshine and warm days at the beach. Instead, I was welcomed by El Niño and a lot of scenes like this. After a long drought, most of the locals were pretty relieved to see some rain, so I adjusted and made the best […]
  • Research Humor

    By jessicabroome on March 17, 2015
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    Today I just want to share this funny comic my mom sent me years ago…          
  • A Research Valentine

    By jessicabroome on February 18, 2015
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    Better late than never…  
  • Happy Holidays

    By jessicabroome on December 11, 2014
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    I love the holiday season. For the past few years my dear friend Nicole of Sloe Gin Fizz has been designing research-themed holiday cards that I send to all my contacts. Here’s a sampling:        
  • Days you Never Saw on Facebook

    By jessicabroome on October 22, 2014
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    Every time I talk to someone who only sees me on Facebook, they say some variation of the same thing: “Your life looks amazing! I can tell your business is going really well!” Both of these things are true, but I recently realized that, just like many people, I “curate” my Facebook updates to show the sunny side of the […]
  • Decaf Coffee and Yes/No Questions

    By jessicabroome on September 3, 2014
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    I only drink decaf coffee. I know, this is terrible and tragic and I’m obviously not living life to the fullest. But bear with me. When I order decaf, in a restaurant or a Starbucks or wherever, I know that I’m the anomaly and that often waitrons often forget or tune out the request or there’s just no decaf to […]
  • Fun Times in the “Academia Nut”

    By jessicabroome on July 25, 2014
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    I’ve been teaching Questionnaire Design at the University of Michigan’s Summer Institute in Survey Research Techniques, and I’m finding it hugely fun for a few reasons: 1. My students are fantastic. The Summer Institute is always an eclectic bunch. There are a lot of PhD students from other departments (public health, education, sociology…) who are using surveys as part of […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography