Jessica Broome Research Update

  • 3 Insights You Can Get from Surveys — but Not from Social Media

    By jessicabroome on February 12, 2018
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    “Why should I bother paying for a survey when I can learn so much about my audience from social media?” It’s a fair question, and one I get asked a lot. These days you can pose a question to your audience on Twitter or Facebook for free and get insta-feedback. You can use a range of tools to analyze who’s […]
  • Your “healthy” may not be my “healthy

    By jessicabroome on January 14, 2018
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    The other day on the subway I saw an ad that claimed “Only 3% of kids’ meals options are healthy.” Of course this was disturbing, but then I started wondering, What does this claim actually mean, and how could it possibly have been generated? We see these sorts of claims all the time. Advertisers and influencers know that numbers are […]
  • What I’ve Been up to

    By jessicabroome on May 27, 2017
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    It’s been a busy few weeks, but I’m glad to be sneaking in under the wire with my once a month blog post! I’ve had such a great range of projects lately, including… Persona development for a pharmaceutical company, helping them to target messages to distinct groups of consumers based on attitudinal differences. They were impressed that I mapped consumers based on a […]
  • FAQs About my Latest Global Project

    By jessicabroome on September 23, 2015
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    I just got back from 12 days in China and Nigeria, doing in-home focus groups with teens. A lot of people have been throwing questions at me, so I thought I’d lay it all out here… What’s the project all about? A beverage company wanted to understand teens’ lives: their priorities, struggles, and day-to-day activities. The research agency they used needed another […]
  • Lucky 7: Gratitude after 7 Years on my Own

    By jessicabroome on September 9, 2015
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    September 2008 was the last time I sat in a cubicle, wearing high heels and making money for someone else. Far from having the 7-year itch, I’m pretty much bursting with excitement and gratitude for so many things. To name a few… 1. Freedom to travel and work from anywhere: I’ve written before about my location-independent life. If I can […]
  • Who I’ve Been Helping this Quarter

    By jessicabroome on July 14, 2015
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    I like to think of myself as a giver: I’m giving my clients information they didn’t have before, information they can use to make smarter decisions. Here are a few ways I’ve used research to help client make well-informed decisions lately: A law firm working on a class action suit against a bank wanted to know how many hours of unpaid overtime […]
  • Winter Update

    By jessicabroome on March 11, 2015
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    Winter is almost over! Q1 is usually slow for me, but not this year! Here are a few of the things I’ve been working on: A consumer survey about New Year’s Resolutions. Online qualitative research about eating at work. A membership survey of a small professional association. More online qualitative research with leaders of business development centers. Another survey among members […]
  • 2014 goals: How did I do?

    By jessicabroome on January 5, 2015
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    I set some goals for the year last January and tracked my progress every quarter (here, here, and here!). Now it’s time for the year-end review of progress against my 14 goals. 1. Make more money than last year –> SUCCESS! This was my best year yet. Thanks to everyone who made it possible. 2. Work for at least 5 […]
  • The Roots of My Work Ethic

    By jessicabroome on November 26, 2014
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    It’s my dad’s birthday this week, and I’m on my way to visit my family for Thanksgiving. This time of year always makes me nostalgic, so I thought I’d give you a window into my childhood. Here’s one of my earliest memories: we’re driving to the beach for a family vacation, stopped by the side of the road so my […]
  • This Week in 2008

    By jessicabroome on November 13, 2014
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    I don’t tell this story often (because it kind of makes me look like an idiot), but I’m going to share it here, if only to show how far I’ve come. In 2008, I worked at a fantastic job with great coworkers and a boss I adored. I was approached by a recruiter for a job at another agency that […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography