Jessica Broome Research Update

  • What I’ve Been up to

    By jessicabroome on May 27, 2017
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    It’s been a busy few weeks, but I’m glad to be sneaking in under the wire with my once a month blog post! I’ve had such a great range of projects lately, including… Persona development for a pharmaceutical company, helping them to target messages to distinct groups of consumers based on attitudinal differences. They were impressed that I mapped consumers based on a […]
  • FAQs About my Latest Global Project

    By jessicabroome on September 23, 2015
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    I just got back from 12 days in China and Nigeria, doing in-home focus groups with teens. A lot of people have been throwing questions at me, so I thought I’d lay it all out here… What’s the project all about? A beverage company wanted to understand teens’ lives: their priorities, struggles, and day-to-day activities. The research agency they used needed another […]
  • Lucky 7: Gratitude after 7 Years on my Own

    By jessicabroome on September 9, 2015
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    September 2008 was the last time I sat in a cubicle, wearing high heels and making money for someone else. Far from having the 7-year itch, I’m pretty much bursting with excitement and gratitude for so many things. To name a few… 1. Freedom to travel and work from anywhere: I’ve written before about my location-independent life. If I can […]
  • Who I’ve Been Helping this Quarter

    By jessicabroome on July 14, 2015
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    I like to think of myself as a giver: I’m giving my clients information they didn’t have before, information they can use to make smarter decisions. Here are a few ways I’ve used research to help client make well-informed decisions lately: A law firm working on a class action suit against a bank wanted to know how many hours of unpaid overtime […]
  • Winter Update

    By jessicabroome on March 11, 2015
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    Winter is almost over! Q1 is usually slow for me, but not this year! Here are a few of the things I’ve been working on: A consumer survey about New Year’s Resolutions. Online qualitative research about eating at work. A membership survey of a small professional association. More online qualitative research with leaders of business development centers. Another survey among members […]
  • 2014 goals: How did I do?

    By jessicabroome on January 5, 2015
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    I set some goals for the year last January and tracked my progress every quarter (here, here, and here!). Now it’s time for the year-end review of progress against my 14 goals. 1. Make more money than last year –> SUCCESS! This was my best year yet. Thanks to everyone who made it possible. 2. Work for at least 5 […]
  • The Roots of My Work Ethic

    By jessicabroome on November 26, 2014
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    It’s my dad’s birthday this week, and I’m on my way to visit my family for Thanksgiving. This time of year always makes me nostalgic, so I thought I’d give you a window into my childhood. Here’s one of my earliest memories: we’re driving to the beach for a family vacation, stopped by the side of the road so my […]
  • This Week in 2008

    By jessicabroome on November 13, 2014
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    I don’t tell this story often (because it kind of makes me look like an idiot), but I’m going to share it here, if only to show how far I’ve come. In 2008, I worked at a fantastic job with great coworkers and a boss I adored. I was approached by a recruiter for a job at another agency that […]
  • What I’ve Been Up To

    By jessicabroome on October 30, 2014
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    I like to give an overview of my work every now and then, just to remind everyone how interesting it is! Here are the projects I’m working on right now: Writing a survey of current and former employees who are bringing a suit against a popular retail store. My client is the law firm– quite a change from working with […]
  • Q3 Roundup

    By jessicabroome on September 30, 2014
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    It’s that time again…q3 is over and I’m reporting on my progress towards my annual goals. Make more money than last year– and make money every month. Yes! This year is on track to be my best yet. Work for at least 5 new and 5 existing clients. Yes! I’ve worked for 15 clients so far this year: 10 new […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography