In Home Research

  • Dispatch from the Road: In-home Ethnographies in Kansas City

    By jessicabroome on March 8, 2017
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    It’s been a busy few weeks, including a mid-winter trip to America’s heartland! I had never been to Kansas City before, so when I was approached by a food company who wanted to get to know their core consumer (midwest moms aged 25-39) better, I jumped at the chance. I spent two days going into people’s homes all over the […]
  • FAQs About my Latest Global Project

    By jessicabroome on September 23, 2015
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    I just got back from 12 days in China and Nigeria, doing in-home focus groups with teens. A lot of people have been throwing questions at me, so I thought I’d lay it all out here… What’s the project all about? A beverage company wanted to understand teens’ lives: their priorities, struggles, and day-to-day activities. The research agency they used needed another […]
  • Highs and Lows from a Global In-home and Shopalong Study

    By jessicabroome on February 3, 2014
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    Last week I gave an overview of one of my favorite projects from last year, a global qualitative study on beverages. I thought you might like to see what a few days in my life look like when I’m doing this kind of work… For my last interview in New York, four of us (me; the videographer; the client; and someone from […]
  • Adventures in Research: Global Shopalongs and In-homes

    By jessicabroome on January 27, 2014
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    One of my favorite projects in 2013 was a global study on beverages.  The client wanted to know about the kinds of beverages people were making at home, as well as what they were buying (both in bottles and custom-made). It was a huge global study which covered 8 countries, and I got to work in three: the US, India, and Morocco. This […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography