Conferences

  • Dispatch from Lisbon: What can popular apps teach us about mobile surveys?

    By jessicabroome on July 21, 2017
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    Hello from the European Survey Research Association (ESRA) conference in Lisbon, Portugal! It’s a huge conference, and I had a great time yesterday speaking about some work I’m doing with my friend Chris Antoun, who’s an expert on mobile surveys. (Please note that all views expressed here are ours, not those of our employers, including the US Census Bureau where Chris works!) […]
  • A Better Way to Deliver?

    By jessicabroome on June 14, 2017
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    Have you jumped on the subscription box bandwagon? Blue Apron, Stitch Fix, and Birch Box are some of the big names, but there are TONS more. I get half a dozen of them and I’m completely obsessed! So much so, in fact, that I went to the Subscription Summit this month and then wrote this light paper to help the […]
  • So excited about REX!!!

    By jessicabroome on October 24, 2016
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    The Respondent Experience (REX to its friends) research on research that my friend and colleague Kerry Hecht of Recollective and I presented at IIEX last summer has exploded! We’ve joined forces with Andrew Cannon of the Global Research Business Network, who is coming at this from a perspective of building consumer trust in research—a great tie-in and fascinating for me […]
  • Improv Comedy and Research

    By jessicabroome on November 2, 2015
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    Improv comedy and research might seem like strange bedfellows, but more and more I’ve seen the two collide. The main takeaway from my work on telephone survey introductions was that being responsive to a potential respondent on the phone is the best thing an interviewer can do to improve their chances of getting that person to complete the survey. Sometimes responsiveness means answering […]
  • Upping my Moderator Chops

    By jessicabroome on September 17, 2014
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    Last week I went to moderator training at RIVA.  It’s one of the best known training centers for qualitative researchers, and I’d been wanting to go for several years (and saving up for just as long). The class I took was for “working focus group moderators” looking to improve their skills. We really didn’t waste a minute: for pre-class homework, […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography