A Glimpse Behind the Scenes

I write semi-regularly about the human side of my life as an independent researcher — both the highs and the lows.

  • The Best Thing about Working from Buenos Aires

    By jessicabroome on January 20, 2015 in Uncategorized

    I’ve spent most of my life in the eastern time zone– even Michigan, to many people’s surprise, is on EST. One of the most discombobulating things about moving to New Orleans has been being on central time. When a New York client wants to do a 9am conference call, that’s 8am for me– a time when I like to be

  • Serial and Survey Methodology

    By jessicabroome on January 14, 2015 in Uncategorized

    Like everyone else I know, I got a little obsessed with Serial at the end of last year. In case you’ve been living under a rock, Serial is a podcast spun off of This American Life. It tells the true story of Adnan Syed, who was convicted of killing his ex-girlfriend when he was just 17 and has been incarcerated

  • 2014 goals: How did I do?

    By jessicabroome on January 5, 2015 in Uncategorized

    I set some goals for the year last January and tracked my progress every quarter (here, here, and here!). Now it’s time for the year-end review of progress against my 14 goals. 1. Make more money than last year –> SUCCESS! This was my best year yet. Thanks to everyone who made it possible. 2. Work for at least 5

  • My Order Idol

    By jessicabroome on December 15, 2014 in Uncategorized

    Compared to a lot of people, I’m pretty organized. I always invoice on time (and pay on time). I never miss meetings or deadlines. I know where everything is. But compared to my mom, I’m an order amateur. My mom has an alphabetized spice drawer and eight photo albums full of chronologically ordered pictures. When I was growing up, we

  • Happy Holidays

    By jessicabroome on December 11, 2014 in Uncategorized

    I love the holiday season. For the past few years my dear friend Nicole of Sloe Gin Fizz has been designing research-themed holiday cards that I send to all my contacts. Here’s a sampling:

  • The Roots of My Work Ethic

    By jessicabroome on November 26, 2014 in Uncategorized

    It’s my dad’s birthday this week, and I’m on my way to visit my family for Thanksgiving. This time of year always makes me nostalgic, so I thought I’d give you a window into my childhood. Here’s one of my earliest memories: we’re driving to the beach for a family vacation, stopped by the side of the road so my

  • Support Small Businesses

    By jessicabroome on November 18, 2014 in Uncategorized

    I saw this picture in a store window recently and it reminded me of a conversation I had last spring with a new prospect. They were planning to use a major research company to handle their project and wanted to know why they should consider me instead. Instead of just screaming, “BECAUSE I’M AWESOME!!!!” I gave them a few points

  • This Week in 2008

    By jessicabroome on November 13, 2014 in Uncategorized

    I don’t tell this story often (because it kind of makes me look like an idiot), but I’m going to share it here, if only to show how far I’ve come. In 2008, I worked at a fantastic job with great coworkers and a boss I adored. I was approached by a recruiter for a job at another agency that

  • Fast vs Good

    By jessicabroome on November 5, 2014 in Uncategorized

    I love this quote, but I’m starting to wonder if it’s a good approach to research. One company I work with has a promise on their website that they will respond to any client email or voicemail within 15 minutes. I used to think this was an admirable approach, but lately I’ve been thinking the opposite. Here are my thoughts:

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography