A Glimpse Behind the Scenes

I write semi-regularly about the human side of my life as an independent researcher — both the highs and the lows.

  • I Know a Little Bit About a Lot of Things

    By jessicabroome on February 3, 2015 in Research, Solopreneur

    This song got stuck in my head as I was sharing my “spiel” with a prospect last week: I’m a “content-agnostic” researcher. Even though I’m not a subject matter expert when it comes to meningitis, hearing aids, life insurance, or hospital cafeteria food (to name a few of my recent projects), I always collaborate with my clients and get up

  • The Joy of Omnibus Surveys

    By jessicabroome on January 27, 2015 in Quantitative Research

    I saw this sign in Buenos Aires the other day and stopped for a second. Not only do I love the variety of words for bus in Latin America (autobus, colectivo, guagua, and now…omnibus), but omnibus surveys are near and dear to my heart, since I wrote about 6 million of them when I worked in PR agencies. An omnibus,

  • The Best Thing about Working from Buenos Aires

    By jessicabroome on January 20, 2015 in Location Independent, Travel

    I’ve spent most of my life in the eastern time zone– even Michigan, to many people’s surprise, is on EST. One of the most discombobulating things about moving to New Orleans has been being on central time. When a New York client wants to do a 9am conference call, that’s 8am for me– a time when I like to be

  • Serial and Survey Methodology

    By jessicabroome on January 14, 2015 in Quantitative Research

    Like everyone else I know, I got a little obsessed with Serial at the end of last year. In case you’ve been living under a rock, Serial is a podcast spun off of This American Life. It tells the true story of Adnan Syed, who was convicted of killing his ex-girlfriend when he was just 17 and has been incarcerated

  • 2014 goals: How did I do?

    I set some goals for the year last January and tracked my progress every quarter (here, here, and here!). Now it’s time for the year-end review of progress against my 14 goals. 1. Make more money than last year –> SUCCESS! This was my best year yet. Thanks to everyone who made it possible. 2. Work for at least 5

  • My Order Idol

    By jessicabroome on December 15, 2014 in My Life

    Compared to a lot of people, I’m pretty organized. I always invoice on time (and pay on time). I never miss meetings or deadlines. I know where everything is. But compared to my mom, I’m an order amateur. My mom has an alphabetized spice drawer and eight photo albums full of chronologically ordered pictures. When I was growing up, we

  • Happy Holidays

    By jessicabroome on December 11, 2014 in Musings, Solopreneur

    I love the holiday season. For the past few years my dear friend Nicole of Sloe Gin Fizz has been designing research-themed holiday cards that I send to all my contacts. Here’s a sampling:        

  • The Roots of My Work Ethic

    It’s my dad’s birthday this week, and I’m on my way to visit my family for Thanksgiving. This time of year always makes me nostalgic, so I thought I’d give you a window into my childhood. Here’s one of my earliest memories: we’re driving to the beach for a family vacation, stopped by the side of the road so my

  • Support Small Businesses

    By jessicabroome on November 18, 2014 in Solopreneur

    I saw this picture in a store window recently and it reminded me of a conversation I had last spring with a new prospect. They were planning to use a major research company to handle their project and wanted to know why they should consider me instead. Instead of just screaming, “BECAUSE I’M AWESOME!!!!” I gave them a few points

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography