A Glimpse Behind the Scenes

I write semi-regularly about the human side of my life as an independent researcher — both the highs and the lows.

  • Research Humor

    By jessicabroome on March 17, 2015 in Musings, Research

    Today I just want to share this funny comic my mom sent me years ago…          

  • Winter Update

    Winter is almost over! Q1 is usually slow for me, but not this year! Here are a few of the things I’ve been working on: A consumer survey about New Year’s Resolutions. Online qualitative research about eating at work. A membership survey of a small professional association. More online qualitative research with leaders of business development centers. Another survey among members

  • Where I Work

    By jessicabroome on March 3, 2015 in Location Independent, Travel

    What I do: I tell stories with data. I collect information using surveys, interviews, and focus groups, and then I help companies and organizations make smart decisions based on what people are saying, doing, and thinking. Most of the time (unless I’m teaching or doing in-person groups), I can work anywhere in the world– all I need is good wifi. My only

  • A Research Valentine

    By jessicabroome on February 18, 2015 in Musings

    Better late than never…  

  • Online Qual is my Future!

    By jessicabroome on February 9, 2015 in Qualitative Research, Travel

    Last year, I went on a mission to do more qualitative work. I went to RIVA training, pitched myself as a moderator, and connected with tons of other “quallies” at the QRCA conference. One thing I heard a lot at the conference was, “I used to do a lot of in-person qual, but I switched to online because I didn’t

  • I Know a Little Bit About a Lot of Things

    By jessicabroome on February 3, 2015 in Research, Solopreneur

    This song got stuck in my head as I was sharing my “spiel” with a prospect last week: I’m a “content-agnostic” researcher. Even though I’m not a subject matter expert when it comes to meningitis, hearing aids, life insurance, or hospital cafeteria food (to name a few of my recent projects), I always collaborate with my clients and get up

  • The Joy of Omnibus Surveys

    By jessicabroome on January 27, 2015 in Quantitative Research

    I saw this sign in Buenos Aires the other day and stopped for a second. Not only do I love the variety of words for bus in Latin America (autobus, colectivo, guagua, and now…omnibus), but omnibus surveys are near and dear to my heart, since I wrote about 6 million of them when I worked in PR agencies. An omnibus,

  • The Best Thing about Working from Buenos Aires

    By jessicabroome on January 20, 2015 in Location Independent, Travel

    I’ve spent most of my life in the eastern time zone– even Michigan, to many people’s surprise, is on EST. One of the most discombobulating things about moving to New Orleans has been being on central time. When a New York client wants to do a 9am conference call, that’s 8am for me– a time when I like to be

  • Serial and Survey Methodology

    By jessicabroome on January 14, 2015 in Quantitative Research

    Like everyone else I know, I got a little obsessed with Serial at the end of last year. In case you’ve been living under a rock, Serial is a podcast spun off of This American Life. It tells the true story of Adnan Syed, who was convicted of killing his ex-girlfriend when he was just 17 and has been incarcerated

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography