A Glimpse Behind the Scenes
I write semi-regularly about the human side of my life as an independent researcher — both the highs and the lows.
I just got back from 12 days in China and Nigeria, doing in-home focus groups with teens. A lot of people have been throwing questions at me, so I thought I’d lay it all out here… What’s the project all about? A beverage company wanted to understand teens’ lives: their priorities, struggles, and day-to-day activities. The research agency they used needed another
I’m currently in Lagos, Nigeria doing in-home interviews (after 5 days of the same in Shanghai, China). More on this adventure soon, I promise! Right now I’m too deep in it to write about this experience– it’s going great, though! In the meantime, here are a few words on how I decide which clients to work with. My mom loves to say
- By jessicabroome on September 9, 2015 in Jessica Broome Research Update, Location Independent, Solopreneur
September 2008 was the last time I sat in a cubicle, wearing high heels and making money for someone else. Far from having the 7-year itch, I’m pretty much bursting with excitement and gratitude for so many things. To name a few… 1. Freedom to travel and work from anywhere: I’ve written before about my location-independent life. If I can
I spent last week in North Carolina, working with the client who has taken over my life this summer. This time, I trained ten local women in face-to-face interviewing. They are awesome: smart, inquisitive, and I think they taught me more about native life than I taught them about interviewing. They’re going to go knock on doors and survey a few
Anyone who has spent ten minutes with me in the past few months knows that I’ve been consumed by my latest client: a Native American tribe in North Carolina. Like roughly 250 other federally recognized tribes in the US, they have a casino on their land, and the revenues from the casino serve both as income for the tribe and
Here’s a riddle for you on this August morning. What do these two people have in common? Jill is the CEO of a small but growing company that makes buckets. She’s a smart business person, so she’s always trying to make informed decisions rather than just going with her gut. Jill needs to know how consumers use her buckets, what
A former client and friend called me this spring and invited me to collaborate on a super fun and dynamic project: experiential “hike-alongs” with Millennials. I’ve done “shop-alongs,” where we go to a store with a respondent and talk to them about their experience, decision making, and what they’re seeing and doing in the moment– but hike-alongs were something new.
I like to think of myself as a giver: I’m giving my clients information they didn’t have before, information they can use to make smarter decisions. Here are a few ways I’ve used research to help client make well-informed decisions lately: A law firm working on a class action suit against a bank wanted to know how many hours of unpaid overtime
I’m teaching Questionnaire Design again this summer at the University of Michigan’s Summer Institute in Survey Research Techniques. I have a really diverse group of students: three of them work at the Census Bureau, one is the Chief of Obstetrics at a major hospital, one is a Public Health PhD student doing research with transgender youth…I could go on. I LOVE teaching