A Glimpse Behind the Scenes

I write semi-regularly about the human side of my life as an independent researcher — both the highs and the lows.

  • A Heartbreaking Reminder that Respondents are Real People

    By jessicabroome on January 17, 2017 in Respondent Experience

    Ever since our presentation on the Respondent Experience at CASRO last year, one response has really stayed with me. We asked people what makes a survey experience BAD, and while a lot of people complained about design issues like long grids, repetitive questions, and spelling/grammar mistakes, one woman wrote a gut-wrenching response about the survey recruitment process: “It would be

  • Happy Holiday’s?

    By jessicabroome on December 19, 2016 in Musings, Respondent Experience

    It’s that time of year again. My inbox is full of holiday greetings from every research vendor who has me on their mailing list. I know it’s the thought that counts, but really these greetings are pretty easy to ignore. In fact, the only one that really stood out was one I got last week, with the subject line “Happy

  • The “Motivation Trajectory” of Survey Respondents

    It’s been a few weeks since my talk at CASRO, and I’ve been too busy with client work (that’s a good thing!) and current events to really focus on delving deeper into some of the areas we touched on in the presentation. But the REX project is moving full steam ahead, with data just in from 11 countries, and I’m

  • Election 2016 and Total Survey Error

    By jessicabroome on November 27, 2016 in Quantitative Research

    You may have seen the famous 1948 picture where a jubilant Harry S Truman holds up the Chicago Tribune whose front page headline was written based on faulty poll data. I don’t do much political work, but in the survey world, this “oops” moment is often cited as a classic case of coverage error: Pollsters had sampling frames (basically a

  • So excited about REX!!!

    The Respondent Experience (REX to its friends) research on research that my friend and colleague Kerry Hecht of Recollective and I presented at IIEX last summer has exploded! We’ve joined forces with Andrew Cannon of the Global Research Business Network, who is coming at this from a perspective of building consumer trust in research—a great tie-in and fascinating for me

  • More on the Respondent Experience: 3 Pillars of Respondent-Researcher Relationships

    By jessicabroome on July 5, 2016 in Respondent Experience

    Last month I presented at IIeX for the first time along with my friend and colleague Kerry Hecht Labsuirs of Recollective. She gives a great overview of our research on the respondent experience here, and I want to drill down into what we see as three pillars of the respondent-researcher relationship. Kerry points out, “Ultimately, it comes down to respect,

  • How San Diego’s Weather is Just Like Research

    By jessicabroome on January 18, 2016 in Musings, Research

    I got to San Diego at the beginning of January for a 2-month stay. I was expecting sunshine and warm days at the beach. Instead, I was welcomed by El Niño and a lot of scenes like this. After a long drought, most of the locals were pretty relieved to see some rain, so I adjusted and made the best

  • 15 Awesome Experiences in 2015

    2015 was a blast!! I had trouble keeping my list to “only” 15 great experiences, but here are my favorites: 1. Visiting Iguazu Falls in Argentina and making my location independent dreams a reality! 2. My trip to China and Nigeria— a super cool, if jet lagged, project doing in home interviews with teens. 3. Getting some culture shock closer to

  • Improv Comedy and Research

    Improv comedy and research might seem like strange bedfellows, but more and more I’ve seen the two collide. The main takeaway from my work on telephone survey introductions was that being responsive to a potential respondent on the phone is the best thing an interviewer can do to improve their chances of getting that person to complete the survey. Sometimes responsiveness means answering

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography