A Glimpse Behind the Scenes

I write semi-regularly about the human side of my life as an independent researcher — both the highs and the lows.

  • Clients Who Cry Wolf, and Why I Don’t Mind

    By jessicabroome on September 30, 2015 in Solopreneur

    I recently had a project get canceled. This is not out of the ordinary; budgets get cut, priorities shift, and occasionally, another researcher wins the work instead (unbelievable, I know). What was a little out of the ordinary with my recent cancellation was that the process had been dragging on for SIX months. In April, I gave the team a

  • FAQs About my Latest Global Project

    By jessicabroome on September 23, 2015 in Research

    I just got back from 12 days in China and Nigeria, doing in-home focus groups with teens. A lot of people have been throwing questions at me, so I thought I’d lay it all out here… What’s the project all about? A beverage company wanted to understand teens’ lives: their priorities, struggles, and day-to-day activities. The research agency they used needed another

  • Lucrative, Lovely, or a Learning Experience

    By jessicabroome on September 17, 2015 in Musings, Solopreneur

    I’m currently in Lagos, Nigeria doing in-home interviews (after 5 days of the same in Shanghai, China). More on this adventure soon, I promise! Right now I’m too deep in it to write about this experience– it’s going great, though! In the meantime, here are a few words on how I decide which clients to work with. My mom loves to say

  • Lucky 7: Gratitude after 7 Years on my Own

      September 2008 was the last time I sat in a cubicle, wearing high heels and making money for someone else. Far from having the 7-year itch, I’m pretty much bursting with excitement and gratitude for so many things. To name a few… 1. Freedom to travel and work from anywhere: I’ve written before about my location-independent life. If I

  • A Week in My Life: Interviewer Training in Native Country

    By jessicabroome on September 3, 2015 in Location Independent, Research

    I spent last week in North Carolina, working with the client who has taken over my life this summer. This time, I trained ten local women in face-to-face interviewing. They are awesome: smart, inquisitive, and I think they taught me more about native life than I taught them about interviewing. They’re going to go knock on doors and survey a few

  • My Latest Challenge: Working in Native Country

    By jessicabroome on August 13, 2015 in Location Independent, Research

      Anyone who has spent ten minutes with me in the past few months knows that I’ve been consumed by my latest client: a Native American tribe in North Carolina. Like roughly 250 other federally recognized tribes in the US, they have a casino on their land, and the revenues from the casino serve both as income for the tribe

  • A Research Riddle

    By jessicabroome on August 5, 2015 in Research, Solopreneur

    Here’s a riddle for you on this August morning. What do these two people have in common? Jill is the CEO of a small but growing company that makes buckets. She’s a smart business person, so she’s always trying to make informed decisions rather than just going with her gut. Jill needs to know how consumers use her buckets, what

  • A Day in My Life: Hikealongs

    By jessicabroome on July 27, 2015 in Uncategorized

    A former client and friend called me this spring and invited me to collaborate on a super fun and dynamic project: experiential “hike-alongs” with Millennials. I’ve done “shop-alongs,” where we go to a store with a respondent and talk to them about their experience, decision making, and what they’re seeing and doing in the moment– but hike-alongs were something new.

  • Who I’ve Been Helping this Quarter

    By jessicabroome on July 14, 2015 in Research Tips, Solopreneur

    I like to think of myself as a giver: I’m giving my clients information they didn’t have before, information they can use to make smarter decisions. Here are a few ways I’ve used research to help client make well-informed decisions lately: A law firm working on a class action suit against a bank wanted to know how many hours of unpaid overtime

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography