A Glimpse Behind the Scenes
I write semi-regularly about the human side of my life as an independent researcher — both the highs and the lows.
Survey design is a linguistically intense undertaking. Every respondent should get the same meaning from your questions—and it should be the meaning you had in mind when you wrote the questions. A client wanted to know about feelings of security in different neighborhoods, and wrote the question “How safe do you feel in the area where you live?” In pre-tests,
I’m still looking for the perfect description of what I do. “Research” conjures images of white coats and Bunsen burners, and “survey” often leads people down the path of topography. True story: After hearing what my PhD was in, someone once asked if I had been a waitress for a long time. I must have looked perplexed, because she clarified,