A Glimpse Behind the Scenes

I write semi-regularly about the human side of my life as an independent researcher — both the highs and the lows.

  • How Research Can Keep You from Missing the Mark

    By jessicabroome on March 11, 2013 in Research

    I meet a lot of people who tell me their company or organization can’t afford research. I almost always tell them,  “Actually, you can’t afford NOT to do research! What kind of decisions is your organization making on the fly, or based on your instincts alone? Do you ever make a decision after consulting a convenient but inappropriate group, like doing

  • Better Surveys through Coworking

    By jessicabroome on February 25, 2013 in Location Independent, Solopreneur

     When I ventured out to work on my own, I was really excited about working from home. I quickly learned, though, that working alone all the time is not for me. So, over the past year or two, I’ve gone to coworking spaces wherever I am: Paper Street in Detroit; Sandbox Suites in San Francisco; Uber Offices in DC; Office Squared in Burlington, Vermont; HUBBA in Bangkok; and LaunchPad in New Orleans.

  • Respondents are not Just Rows in a Dataset

    After qualitative research, my clients often ask questions like “What were the key take-aways from respondents in this market?” This is what they’re concerned about, and rightfully so; it’s their job. But I try to remember that, just like my clients are more than their jobs, our respondents are more than just respondents: they’re people with lives and families and

  • What Can Happen if You Have an Inappropriate Scale

    By jessicabroome on January 28, 2013 in Quantitative Research

    I recently did a week-long juice fast at a wellness center.  Upon arrival, I was handed a questionnaire asking about my eating habits and how often I suffered from each of a long list of ailments. “I’m really struggling here,” one of my fellow fasters confided one day. “It might be because I lied on my questionnaire,” she confessed.  “They asked

  • Words And What They Mean

    By jessicabroome on January 1, 2013 in Quantitative Research

    Survey design is a linguistically intense undertaking.  Every respondent should get the same meaning from your questions—and it should be the meaning you had in mind when you wrote the questions. A client wanted to know about feelings of security in different neighborhoods, and wrote the question “How safe do you feel in the area where you live?”  In pre-tests,

  • What I Do and How I Got Here

    By jessicabroome on December 30, 2012 in Research

    I’m still looking for the perfect description of what I do. “Research” conjures images of white coats and Bunsen burners, and “survey” often leads people down the path of topography.  True story: After hearing what my PhD was in, someone once asked if I had been a waitress for a long time.  I must have looked perplexed, because she clarified,

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography