A Glimpse Behind the Scenes

I write semi-regularly about the human side of my life as an independent researcher — both the highs and the lows.

  • Does Your Research Use All Five Senses?

    By jessicabroome on February 12, 2019 in Uncategorized

    One of my favorite clients is a large retailer that hires me for “shop-along” research: walking through the store with customers and asking about their observations and experience. Basically I get paid to shop vicariously. A few weeks ago, I was designing my screener for a shopping expedition; I wanted to make sure I had people who were familiar with the

  • How Learning the Ukulele Helped Me Think About Presenting Information

    By jessicabroome on January 10, 2019 in Lessons Learned, Musings, Research

    As part of my personal Alzheimer’s prevention program, I’ve added ukulele lessons to my life. In addition to now being able to play both “Sea of Love” and “Hallelujah,” I got a firsthand demonstration of how people absorb information. I’ve always known that some people are “visual” learners and other people are “doers.” But my experience trying to learn finger

  • America, I Love You, But…

    By jessicabroome on November 6, 2018 in Uncategorized

    ….please be aware of how you present research results in the news. Happy Election Day! In the spirit of our great democracy, I wanted to share a few articles I’ve been collecting— all about young people and voting. First up: A news aggregator I read every day called “WTFJHT” included this finding: “34% of young people ages 18-24 say they are

  • Using Visuals to Tell a Powerful Story

    By jessicabroome on October 9, 2018 in My Life, Research, Uncategorized

    When I’m not trying to save the world through research, I’m on the board of a tiny non-profit that my friend started out of her living room in 2011. Little Essentials collects gently used baby gear and distributes it to families who need it. We have an annual fundraiser and this year Jessica Broome Research is the sponsor!! To combine my

  • It Only Took Me Ten Years…

    By jessicabroome on September 5, 2018 in Uncategorized

    …but I finally took a vacation! A real, unplugged, no wi-fi, locked up my phone kind of vacation. I had all kinds of worries before I did this: “My clients won’t feel taken care of!” I really pride myself on being responsive and available to my clients, so the idea of abandoning them was terrifying. But, with everything in the

  • How to be a better client: Q&A with my favorite interviewers

    This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s someone coming out of a store or a doctor attending a conference. I brought them in to help a retail client understand their shoppers’ behavior, and together we’ve been in half a dozen malls in as many months. Besides being great

  • 5 Simple Ways to Write Better Surveys

    Tomorrow is my birthday!! Instead of asking for presents, I’m going to give you all one: 5 ways to make your surveys better. 5. Keep the big picture in mind. Why are you doing this survey? Too often, people include a lot of “nice to knows” in their questionnaires. If you want to know what people thought about your event, ask

  • A Fun Way to Look at Gender Differences in Survey Response

    By jessicabroome on April 23, 2018 in Uncategorized

    On the heels of International Women’s Month (that’s March), Jessica Broome Research recently got certified as a woman-owned business by the Women’s Business Enterprise National Council, and I also joined The Wing, a women-only coworking space/ social club in New York. All this “ladies first”-ness has gotten me thinking about how doing research among women may be unique. A blog

  • Putting Respondents on the Red Carpet

    By jessicabroome on March 13, 2018 in Uncategorized

    It’s award show season! Watching the Oscars and the Grammys isn’t my favorite thing to do, but I’ve learned that treating customers like stars can get companies robust insights. Before the holidays, I did a project for a major department store that was rolling out a self-checkout program. I conducted 1-on-1 shop-alongs with respondents, following them as they tried out

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography