Author archive for jessicabroome

  • Election 2016 and Total Survey Error

    By jessicabroome on November 27, 2016
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    You may have seen the famous 1948 picture where a jubilant Harry S Truman holds up the Chicago Tribune whose front page headline was written based on faulty poll data. I don’t do much political work, but in the survey world, this “oops” moment is often cited as a classic case of coverage error: Pollsters had sampling frames (basically a […]
  • So excited about REX!!!

    By jessicabroome on October 24, 2016
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    The Respondent Experience (REX to its friends) research on research that my friend and colleague Kerry Hecht of Recollective and I presented at IIEX last summer has exploded! We’ve joined forces with Andrew Cannon of the Global Research Business Network, who is coming at this from a perspective of building consumer trust in research—a great tie-in and fascinating for me […]
  • More on the Respondent Experience: 3 Pillars of Respondent-Researcher Relationships

    By jessicabroome on July 5, 2016
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    Last month I presented at IIeX for the first time along with my friend and colleague Kerry Hecht Labsuirs of Recollective. She gives a great overview of our research on the respondent experience here, and I want to drill down into what we see as three pillars of the respondent-researcher relationship. Kerry points out, “Ultimately, it comes down to respect, […]
  • How San Diego’s Weather is Just Like Research

    By jessicabroome on January 18, 2016
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    I got to San Diego at the beginning of January for a 2-month stay. I was expecting sunshine and warm days at the beach. Instead, I was welcomed by El Niño and a lot of scenes like this. After a long drought, most of the locals were pretty relieved to see some rain, so I adjusted and made the best […]
  • 15 Awesome Experiences in 2015

    By jessicabroome on January 5, 2016
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    2015 was a blast!! I had trouble keeping my list to “only” 15 great experiences, but here are my favorites: 1. Visiting Iguazu Falls in Argentina and making my location independent dreams a reality! 2. My trip to China and Nigeria— a super cool, if jet lagged, project doing in home interviews with teens. 3. Getting some culture shock closer to […]
  • Improv Comedy and Research

    By jessicabroome on November 2, 2015
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    Improv comedy and research might seem like strange bedfellows, but more and more I’ve seen the two collide. The main takeaway from my work on telephone survey introductions was that being responsive to a potential respondent on the phone is the best thing an interviewer can do to improve their chances of getting that person to complete the survey. Sometimes responsiveness means answering […]
  • Three Ways I Let My Clients Know I Love Them

    By jessicabroome on October 22, 2015
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    I’ve written before about what my clients do that make me love them— but here are a few things I do to demonstrate how much I adore my clients and want to be of service to them. I get to know their business. The better I understand a client’s business, the more helpful I can be. If they have a unique […]
  • 4 Ways to Crush Impostor Syndrome

    By jessicabroome on October 13, 2015
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    “It feels as if each week, there is some lunch or some dinner or some phone call that is going to blow my cover, reveal that I am not nearly as bright or well read or business savvy or connected as I think people imagine me to be.” –Bill Clegg, Portrait of an Addict as a Young Man My first thought […]
  • Closed Door –> Open Door

    By jessicabroome on October 6, 2015
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      We’ve all heard the adage “when one door closes, another one opens,” but I always thought of this in terms of breakups, not clients. Last week I shared the story of a client who canceled their project after 5 months of hurry up and wait. And while I was pretty unruffled by the cancellation, I DID want to find […]
  • Clients Who Cry Wolf, and Why I Don’t Mind

    By jessicabroome on September 30, 2015
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    I recently had a project get canceled. This is not out of the ordinary; budgets get cut, priorities shift, and occasionally, another researcher wins the work instead (unbelievable, I know). What was a little out of the ordinary with my recent cancellation was that the process had been dragging on for SIX months. In April, I gave the team a […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography