Author archive for jessicabroome

  • How to be a better client: Q&A with my favorite interviewers

    By jessicabroome on July 5, 2018
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    This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s someone coming out of a store or a doctor attending a conference. I brought them in to help a retail client understand their shoppers’ behavior, and together we’ve been in half a dozen malls in as many months. Besides being great […]
  • 5 Simple Ways to Write Better Surveys

    By jessicabroome on June 5, 2018
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    Tomorrow is my birthday!! Instead of asking for presents, I’m going to give you all one: 5 ways to make your surveys better. 5. Keep the big picture in mind. Why are you doing this survey? Too often, people include a lot of “nice to knows” in their questionnaires. If you want to know what people thought about your event, ask […]
  • A Fun Way to Look at Gender Differences in Survey Response

    By jessicabroome on April 23, 2018
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    On the heels of International Women’s Month (that’s March), Jessica Broome Research recently got certified as a woman-owned business by the Women’s Business Enterprise National Council, and I also joined The Wing, a women-only coworking space/ social club in New York. All this “ladies first”-ness has gotten me thinking about how doing research among women may be unique. A blog […]
  • Putting Respondents on the Red Carpet

    By jessicabroome on March 13, 2018
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    It’s award show season! Watching the Oscars and the Grammys isn’t my favorite thing to do, but I’ve learned that treating customers like stars can get companies robust insights. Before the holidays, I did a project for a major department store that was rolling out a self-checkout program. I conducted 1-on-1 shop-alongs with respondents, following them as they tried out […]
  • 3 Insights You Can Get from Surveys — but Not from Social Media

    By jessicabroome on February 12, 2018
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    “Why should I bother paying for a survey when I can learn so much about my audience from social media?” It’s a fair question, and one I get asked a lot. These days you can pose a question to your audience on Twitter or Facebook for free and get insta-feedback. You can use a range of tools to analyze who’s […]
  • Your “healthy” may not be my “healthy

    By jessicabroome on January 14, 2018
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    The other day on the subway I saw an ad that claimed “Only 3% of kids’ meals options are healthy.” Of course this was disturbing, but then I started wondering, What does this claim actually mean, and how could it possibly have been generated? We see these sorts of claims all the time. Advertisers and influencers know that numbers are […]
  • Thank you for choosing me for your research journey

    By jessicabroome on November 29, 2017
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    As the year starts to wind down, I want to thank you for being on this journey with me. “What journey?” I can hear you wondering. Let me explain. Making decisions for your organization or brand is a dynamic, ongoing process, full of twists and turns. So is the process of conducting research to inform those decisions. Sometimes, you have […]
  • A Reminder that Data Denial Doesn’t Work

    By jessicabroome on October 2, 2017
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    I recently gained 35 pounds without realizing it. Scratch that. I realized that my clothes didn’t fit and I felt like I was dressed up in someone else’s body. But I didn’t actually know the extent of the situation, because for about two years, I resolutely refused to step on a scale.  “I’m better off not knowing,” I told myself, […]
  • Getting People to Talk About Awkward Topics

    By jessicabroome on August 17, 2017
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    After a three-day conversation with 12 strangers about peeing in their pants, I can now safely say I will talk to anyone about anything. Let me back up. Last month, I got an email from a new client. She’s coming up with a new adult incontinence product (think Depends) and wanted to do some audience research with women under 65 […]
  • Dispatch from Lisbon: What can popular apps teach us about mobile surveys?

    By jessicabroome on July 21, 2017
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    Hello from the European Survey Research Association (ESRA) conference in Lisbon, Portugal! It’s a huge conference, and I had a great time yesterday speaking about some work I’m doing with my friend Chris Antoun, who’s an expert on mobile surveys. (Please note that all views expressed here are ours, not those of our employers, including the US Census Bureau where Chris works!) […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography