Author archive for jessicabroome

  • America, I Love You, But…

    By jessicabroome on November 6, 2018
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    ….please be aware of how you present research results in the news. Happy Election Day! In the spirit of our great democracy, I wanted to share a few articles I’ve been collecting— all about young people and voting. First up: A news aggregator I read every day called “WTFJHT” included this finding: “34% of young people ages 18-24 say they are […]
  • Using Visuals to Tell a Powerful Story

    By jessicabroome on October 9, 2018
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    When I’m not trying to save the world through research, I’m on the board of a tiny non-profit that my friend started out of her living room in 2011. Little Essentials collects gently used baby gear and distributes it to families who need it. We have an annual fundraiser and this year Jessica Broome Research is the sponsor!! To combine my […]
  • It Only Took Me Ten Years…

    By jessicabroome on September 5, 2018
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    …but I finally took a vacation! A real, unplugged, no wi-fi, locked up my phone kind of vacation. I had all kinds of worries before I did this: “My clients won’t feel taken care of!” I really pride myself on being responsive and available to my clients, so the idea of abandoning them was terrifying. But, with everything in the […]
  • How to be a better client: Q&A with my favorite interviewers

    By jessicabroome on July 5, 2018
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    This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s someone coming out of a store or a doctor attending a conference. I brought them in to help a retail client understand their shoppers’ behavior, and together we’ve been in half a dozen malls in as many months. Besides being great […]
  • 5 Simple Ways to Write Better Surveys

    By jessicabroome on June 5, 2018
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    Tomorrow is my birthday!! Instead of asking for presents, I’m going to give you all one: 5 ways to make your surveys better. 5. Keep the big picture in mind. Why are you doing this survey? Too often, people include a lot of “nice to knows” in their questionnaires. If you want to know what people thought about your event, ask […]
  • A Fun Way to Look at Gender Differences in Survey Response

    By jessicabroome on April 23, 2018
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    On the heels of International Women’s Month (that’s March), Jessica Broome Research recently got certified as a woman-owned business by the Women’s Business Enterprise National Council, and I also joined The Wing, a women-only coworking space/ social club in New York. All this “ladies first”-ness has gotten me thinking about how doing research among women may be unique. A blog […]
  • Putting Respondents on the Red Carpet

    By jessicabroome on March 13, 2018
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    It’s award show season! Watching the Oscars and the Grammys isn’t my favorite thing to do, but I’ve learned that treating customers like stars can get companies robust insights. Before the holidays, I did a project for a major department store that was rolling out a self-checkout program. I conducted 1-on-1 shop-alongs with respondents, following them as they tried out […]
  • 3 Insights You Can Get from Surveys — but Not from Social Media

    By jessicabroome on February 12, 2018
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    “Why should I bother paying for a survey when I can learn so much about my audience from social media?” It’s a fair question, and one I get asked a lot. These days you can pose a question to your audience on Twitter or Facebook for free and get insta-feedback. You can use a range of tools to analyze who’s […]
  • Your “healthy” may not be my “healthy

    By jessicabroome on January 14, 2018
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    The other day on the subway I saw an ad that claimed “Only 3% of kids’ meals options are healthy.” Of course this was disturbing, but then I started wondering, What does this claim actually mean, and how could it possibly have been generated? We see these sorts of claims all the time. Advertisers and influencers know that numbers are […]
  • Thank you for choosing me for your research journey

    By jessicabroome on November 29, 2017
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    As the year starts to wind down, I want to thank you for being on this journey with me. “What journey?” I can hear you wondering. Let me explain. Making decisions for your organization or brand is a dynamic, ongoing process, full of twists and turns. So is the process of conducting research to inform those decisions. Sometimes, you have […]

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography