About Jessica Broome Research
I’m a strategic research partner who helps you run an effective business by helping you better understand your customers, prospects, employees, and stakeholders.
I develop and execute research strategies, from traditional client satisfaction surveys to cutting-edge digital research, that unlock information about target audiences and inform brand strategies, product design, and overall business strategy.
I blend academic research training with 15 years of “real world” experience to work as a strategic research partner with clients ranging from Fortune 500 companies and top public relations agencies to local governments and non-profits, providing invaluable insights about customers and other target audiences that drive business success.
Prior to starting Jessica Broome Research in 2008, I was the director of measurement at MS&L; before that, I was a research account director at Ogilvy. I have a PhD in Survey Methodology from the University of Michigan, where I teach questionnaire design each summer. (Want to know even more about me? Here’s the whole story.)
- By jessicabroome on November 6, 2018
….please be aware of how you present research results in the news. Happy Election Day! In the spirit of...
- By jessicabroome on October 9, 2018
When I’m not trying to save the world through research, I’m on the board of a tiny non-profit that...
- By jessicabroome on September 5, 2018
…but I finally took a vacation! A real, unplugged, no wi-fi, locked up my phone kind of vacation. I...
- By jessicabroome on July 5, 2018
This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s...