About Jessica Broome Research
I’m a strategic research partner who helps you run an effective business by helping you better understand your customers, prospects, employees, and stakeholders.
I develop and execute research strategies, from traditional client satisfaction surveys to cutting-edge digital research, that unlock information about target audiences and inform brand strategies, product design, and overall business strategy.
I blend academic research training with 15 years of “real world” experience to work as a strategic research partner with clients ranging from Fortune 500 companies and top public relations agencies to local governments and non-profits, providing invaluable insights about customers and other target audiences that drive business success.
Prior to starting Jessica Broome Research in 2008, I was the director of measurement at MS&L; before that, I was a research account director at Ogilvy. I have a PhD in Survey Methodology from the University of Michigan, where I teach questionnaire design each summer. (Want to know even more about me? Here’s the whole story.)
- By jessicabroome on April 10, 2017
My clients often want to ask people questions like, “Do you like this product?” “Is this ad credible?” “Would...
- By jessicabroome on March 8, 2017
It’s been a busy few weeks, including a mid-winter trip to America’s heartland! I had never been to Kansas...
- By jessicabroome on February 15, 2017
I’m finally recovering from jet lag after presenting last month at the Groningen Symposium on Language and Social Interaction in...
- By jessicabroome on January 17, 2017
Ever since our presentation on the Respondent Experience at CASRO last year, one response has really stayed with me....