About Jessica Broome Research
I’m a strategic research partner who helps you run an effective business by helping you better understand your customers, prospects, employees, and stakeholders.
I develop and execute research strategies, from traditional client satisfaction surveys to cutting-edge digital research, that unlock information about target audiences and inform brand strategies, product design, and overall business strategy.
I blend academic research training with 15 years of “real world” experience to work as a strategic research partner with clients ranging from Fortune 500 companies and top public relations agencies to local governments and non-profits, providing invaluable insights about customers and other target audiences that drive business success.
Prior to starting Jessica Broome Research in 2008, I was the director of measurement at MS&L; before that, I was a research account director at Ogilvy. I have a PhD in Survey Methodology from the University of Michigan, where I teach questionnaire design each summer. (Want to know even more about me? Here’s the whole story.)
- By jessicabroome on February 12, 2018
“Why should I bother paying for a survey when I can learn so much about my audience from social...
- By jessicabroome on January 14, 2018
The other day on the subway I saw an ad that claimed “Only 3% of kids’ meals options are...
- By jessicabroome on November 29, 2017
As the year starts to wind down, I want to thank you for being on this journey with me....
- By jessicabroome on October 2, 2017
I recently gained 35 pounds without realizing it. Scratch that. I realized that my clothes didn’t fit and I...