About Jessica Broome Research
I’m a strategic research partner who helps you run an effective business by helping you better understand your customers, prospects, employees, and stakeholders.
I develop and execute research strategies, from traditional client satisfaction surveys to cutting-edge digital research, that unlock information about target audiences and inform brand strategies, product design, and overall business strategy.
I blend academic research training with 15 years of “real world” experience to work as a strategic research partner with clients ranging from Fortune 500 companies and top public relations agencies to local governments and non-profits, providing invaluable insights about customers and other target audiences that drive business success.
Prior to starting Jessica Broome Research in 2008, I was the director of measurement at MS&L; before that, I was a research account director at Ogilvy. I have a PhD in Survey Methodology from the University of Michigan, where I teach questionnaire design each summer. (Want to know even more about me? Here’s the whole story.)
- By jessicabroome on July 21, 2017
Hello from the European Survey Research Association (ESRA) conference in Lisbon, Portugal! It’s a huge conference, and I had...
- By jessicabroome on June 14, 2017
Have you jumped on the subscription box bandwagon? Blue Apron, Stitch Fix, and Birch Box are some of the...
- By jessicabroome on May 27, 2017
It’s been a busy few weeks, but I’m glad to be sneaking in under the wire with my once a...
- By jessicabroome on April 10, 2017
My clients often want to ask people questions like, “Do you like this product?” “Is this ad credible?” “Would...