Help an agriculture company position their brand in a way that resonated with their key stakeholders

Date: March 1, 2016 Category: , , , ,

Case Study: 1 Help an agriculture company position their brand in a way that resonated with their key stakeholders.

A well-established company in the agriculture space was losing market share and global awareness was falling. They needed a new messaging platform that would resonate not only with growers and industry leaders but also with journalists, non-profits, and the general public.

Together with global research partners, I conducted 61 one-on-one interviews with thought leaders in the company’s nine “priority” markets, asking them about the state of the industry, the strengths and weaknesses of various companies in this space, and what they needed that a company could provide.

Our recommendations for new messages deviated from the company’s standard communications, but resonated with stakeholders since they were based on input from these groups.

All material copyright 2014-2016 | Jessica Broome Research | Portrait photo by Sarah Hodzic, Blink Photography